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The Marketing Scales Handbooks

Volume 11 Table of Contents*

This is the most current book in the series and its contents are listed below. As in the previous volumes, multiple instances of scales with the same title (e.g., #336-#339) refer to different measures of the same construct. In contrast, in the very few cases where there were multiple uses of the same or extremely similar measures during the time period covered, they were included in the same review.

  1. Abandonment Likelihood (Permanent)
  2. Activation (Energetic)
  3. Ad Elicited Inspiration
  4. Ad Targeting Based on Cross-Website Tracking
  5. Ad Targeting Based on Inferred Personal Information
  6. Ad Targeting Based on Stated Personal Information
  7. Ad Targeting Based on Within-Website Tracking
  8. Adventurous Self-Image
  9. Affect Toward Receiving the Refund
  10. Affective Response to the Ad (Fear)
  11. Affective Response to the Brand (Evoking Nature)
  12. Affective Response to the Object
  13. Agentic Orientation of the Company (High)
  14. Agentic Orientation of the Company (Low)
  15. Aggression (Anger)
  16. Aggression (Hostile)
  17. Aggression (Physical)
  18. Aggression (Verbal)
  19. Aggressiveness of the Source
  20. Agitation
  21. Agreeableness
  22. Anxiety (Death)
  23. Appropriateness (General)
  24. Arousal (Energetic)
  25. Arousal (Hedonic Tone)
  26. Arousal (Tense)
  27. Association Between Two Products Promoted Together
  28. Attachment to the Brand
  29. Attachment to the Branded Product
  30. Attention to the Person
  31. Attitude Toward Advertising (Informative)
  32. Attitude Toward Buying Locally Produced Foods
  33. Attitude Toward Commercials (Negative)
  34. Attitude Toward Customizing Products
  35. Attitude Toward Referral Programs
  36. Attitude Toward Rent-to-Own Businesses
  37. Attitude Toward the Ad (Credibility)
  38. Attitude Toward the Ad (Greenwashing)
  39. Attitude Toward the Charity's Financial Needs
  40. Attitude Toward the Family Brand
  41. Attitude Toward the Offer
  42. Attitude Toward the Person (Admiration)
  43. Attitude Toward the Person (Humorous)
  44. Attitude Toward the Political Candidate
  45. Attitude Toward the Sales Promotion (Price)
  46. Attitude Toward the Service Provider (Knowledge of Customer's Needs)
  47. Attitude Toward the Sponsorship
  48. Attitude Toward the Sponsorship
  49. Attitude Toward the Webpage (Entertaining)
  50. Attitude Toward the Webpage (Informativeness)
  51. Attitude Toward the Webpage (Sensory Appeal)
  52. Avoidance of Large Food Businesses
  53. Avoidance of Products with a Particular Chemical
  54. Behavioral Control (Situational)
  55. Belief in Luck
  56. Believability of the Virtual Reality Display
  57. Belongingness (State)
  58. Blame Attribution
  59. Blameworthiness
  60. Brand Anthropomorphism (Supportive)
  61. Brand Authenticity
  62. Brand Concept Fluency
  63. Brand Exclusivity
  64. Brand Forgiveness
  65. Brand Improvement
  66. Brand Loyalty
  67. Brand Personality (Authoritative)
  68. Brand Preference Compatibility With Partner
  69. Branded App Usability (Personalization)
  70. Branded App Usability (Speed)
  71. Branded App Usability (User-Friendliness)
  72. Charitability (General)
  73. Child Labor Importance in Purchase Decisions
  74. Chronotype
  75. Closeness in the Dyadic Task
  76. Cognitive Flexibility
  77. Color Intensity
  78. Commitment to the Service Provider
  79. Communal Motive Attributions by the Company
  80. Communal Orientation of the Company (High)
  81. Communal Orientation of the Company (Low)
  82. Community Participation Intentions
  83. Community Support for the Team
  84. Company Ratings Typicality
  85. Competence (General)
  86. Competitive Intensity of the Auction
  87. Competitiveness (Interpersonal)
  88. Concern About Time Until Retirement
  89. Conflict Between Partners
  90. Conformity of the Person in the Ad
  91. Congruence (Self with Brand)
  92. Congruence (Self with Brand Users)
  93. Connectedness to the Community
  94. Connectedness with an Individual
  95. Corporate Social Responsibility (Company's Ability)
  96. Corporate Social Responsibility (Company's Commitment)
  97. Credibility of the Reviewer
  98. Crowding
  99. Cultural Orientation (Horizontal Individualism)
  100. Cultural Orientation (Vertical Collectivism)
  101. Customer Journey Design (Consistency of Touchpoints)
  102. Customer Journey Design (Context Sensitivity of Touchpoints)
  103. Customer Journey Design (Thematic Cohesion of Touchpoints)
  104. Customer Journey Effectiveness
  105. Customer Participation Formalization
  106. Decision-Making Avoidance (Domain Specific)
  107. Decision-Making Confidence (Domain Specific)
  108. Dejection
  109. Depletion of Mental Energy
  110. Desirability of Control
  111. Desirability of the Person
  112. Desire for Autonomy
  113. Desire for Competence
  114. Desire for More Precise Information
  115. Desire for Predictability
  116. Desire for Rewards
  117. Desire for Sensory Contact with the Person
  118. Desire for Status Among Brand Users
  119. Desire to Create by Hand
  120. Developmental Feedback on Customer Participation
  121. Diagnostic Cue Superiority (Sales vs. Stock Level)
  122. Dichotomous Thinking
  123. Diet Restriction
  124. Disappointment (Anticipated Choice)
  125. Discomfort (Affective)
  126. Discomfort (Physical)
  127. Discount Size
  128. Disgust (Animal Reminder)
  129. Disgust (Contamination)
  130. Disgust (Core)
  131. Distraction During the Shopping Trip
  132. Distraction During the Shopping Trip Task
  133. Distraction During the Task
  134. Dominance of the Object
  135. Donation Choice Autonomy
  136. Donation Effort
  137. Donation Likelihood
  138. Drinking Intentions (Alcohol)
  139. Driving Expertise
  140. Ease of Visualization (Furniture in a House)
  141. Economic Mobility
  142. Eeriness of the Object
  143. Efficacy of the App in Goal Pursuit
  144. Effort to Follow Professional's Advice
  145. Emotionality (Anxiety)
  146. Employee's Active Problem Solving
  147. Empowerment (Customer with Company)
  148. Empowerment (Interpersonal)
  149. Emptiness
  150. Engagement with the Brand in the Game (Affective)
  151. Engagement with the Brand in the Game (Cognitive)
  152. Engagement with the Virtual Reality Display
  153. Enjoyment
  154. Entitativity
  155. Entitativity
  156. Entitativity of the Sales Team (Cohesiveness)
  157. Environmentalism Felt with the Product
  158. External Search Ability
  159. Extraversion
  160. Extraversion
  161. Facing Obstacles
  162. Fashionable Self-Image
  163. Financial Behaviors (Positive)
  164. Financial Goal (Maximizing Gains)
  165. Financial Goal (Minimizing Losses)
  166. Financial Knowledge Confidence
  167. Financial Literacy
  168. Financial Responsibility
  169. Financial Security (Expected Future)
  170. Financial Situation (Negative Affect)
  171. Financial Status
  172. Financial Stress
  173. Financially Constrained
  174. Fit (Brand with Brand)
  175. Fit (Brand With Cause)
  176. Flow Experience
  177. Flow (Going Against)
  178. Fluency of the Font
  179. Fresh Start Mindset
  180. Goal Activation (Outcome-Focused Self-Improvement)
  181. Goal Activation (Process-Focused Self-Improvement)
  182. Goal Attainment Motivation
  183. GOD's Help with Personal Problems
  184. GOD's Intervention in One's Life
  185. GOD's Protection From Harm
  186. Health Condition Controllability
  187. Healthiness of the Food
  188. Healthy Eater Self-Image
  189. Hispanic Acculturation in the U.S. (Language Use)
  190. Hispanic Acculturation in the U.S. (Media Use)
  191. Hispanic Acculturation in the U.S. (Social Relations)
  192. Homophily
  193. Homophily
  194. Humanization of the Product
  195. Identification with the Company
  196. Identification with the Hobby
  197. Identity Threat
  198. Identity Threat (Language)
  199. Imagery (Purchasing Associated Products)
  200. Implicit Health Theory (Immutability)
  201. Implicit Health Theory (Malleability)
  202. Impression Management (Opinion Change)
  203. Informativeness of the Recommendation
  204. Informedness (Pre-purchase)
  205. Interest in the Object'ss Creation Story
  206. Interest in the Sale
  207. Intrasexual Competition
  208. Involvement in the Study
  209. Involvement with a Direct Bank Choice
  210. Involvement with the Vlogger (Parasocial)
  211. Isolation (Social)
  212. Justice Restoration
  213. Knowledge of Annuities (Subjective)
  214. Lethargy
  215. Liberalism (Political)
  216. Likelihood of Saving Money
  217. Love for a Partner
  218. Machinization
  219. Misrepresentation by the Person
  220. Mobile Financial App Error
  221. Mobile Financial App Usage Likelihood
  222. Mobile Phone Dependence
  223. Morality of the Object
  224. Morality of the Person
  225. Motivation to Please
  226. Narrative Transportation
  227. Narrative Transportation of the Ad
  228. Need to Connect with Other FAns
  229. Neglect of Patient's Medical Uniqueness
  230. Openness
  231. Openness to Learning
  232. Originality of the Object
  233. Owner Status Compared to Non-Owners
  234. Parental Mediation of Child's Online Activity
  235. Parenting Emotions
  236. Parenting Thoughts
  237. Participation in Referral Reward Programs
  238. Permanence of the Medium’s Format
  239. Perseverance of Effort
  240. Photo-Taking Distraction From the Experience
  241. Power (Situational)
  242. Power Distance in Organizations
  243. Power in Product Domains (Companies vs. Consumers)
  244. Power of the Company
  245. Power of the Employee
  246. Pressure to Finish
  247. Price Consciousness
  248. Primary Parental Responsibility for Child's Future Needs
  249. Primary Parental Responsibility for Child's Immediate Needs
  250. Produce Abnormality
  251. Produce Safety
  252. Product Anonymity
  253. Product Experience Accuracy
  254. Product Innovativeness (Comparative)
  255. Product Purchase Embarrassment
  256. Product Usage (Aggregate)
  257. Product Usage (Periodic)
  258. Product Usage (Public or Private)
  259. Product's Past Identity
  260. Product's Story
  261. Prosocial Behavior (Interpersonal)
  262. Psychological Ownership (Control Route)
  263. Psychological Ownership (Knowledge Route)
  264. Psychological Ownership (Self-investment Route)
  265. Psychological Ownership By Another Customer
  266. Psychological Ownership By Another Person
  267. Public Commitment to a Brand
  268. Purchase Likelihood
  269. Pushed By an External Force
  270. Quality Consciousness
  271. Quality of the Produced Foods (Local vs. Distant)
  272. Quality of the Product
  273. Quality Variance (Products)
  274. Reactance (Need for Agency)
  275. Recycling Rumination (Transformation into New Products)
  276. Regret (Anticipated Choice)
  277. Regret for Actions Taken
  278. Relational Influence on Food Decisions
  279. Relationship Formation Activation
  280. Relationship Maintenance Activation
  281. Relationship Norm Orientation (Communal vs. Exchange)
  282. Repatronage Intention
  283. Request for Legal Help
  284. Resilience
  285. Response to Sub-Goal Success (Licensing)
  286. Response to Sub-Goal Success (Persistence)
  287. Responsibility in the Dyadic Decision Process
  288. Revenge Intensity
  289. Review Specificity
  290. Reviewer's Writing Effort
  291. Risk (Financial)
  292. Risk (Psychological)
  293. Risk (Social)
  294. Riskiness of the Purchase
  295. Role Clarity in the Community
  296. Romantic Attachment Style (Anxiety)
  297. Romantic Motivation Activity
  298. Romantic Relationship Intentions
  299. Romantic Status
  300. Satisfaction with Personal Sacrifice
  301. Satisfaction with the Bank
  302. Satisfaction with the Product Purchased from a Particular Retailer
  303. Satisfaction with the Salespeople's Service
  304. Saving Money a Particular Way
  305. Schadenfreude (Malicious Joy)
  306. Security of the Credit Card App
  307. Self-Brand Signaling in Online Posting
  308. Self-Consciousness (Private)
  309. Self-Control (Spending)
  310. Self-Efficacy (Financial)
  311. Self-Efficacy (Financial)
  312. Self-Efficacy (General)
  313. Self-Efficacy (General)
  314. Self-Efficacy (Life)
  315. Self-Importance
  316. Self-Worth Due to GOD's Love
  317. Seller Influence Tactics (Information Exchange & Recommendations)
  318. Seller Influence Tactics (Ingratiation & Inspirational)
  319. Seller Influence Tactics (Threats & Promises)
  320. Sensory Control (Touch)
  321. Sensory Control (Voice)
  322. Sensory Feedback (Visual)
  323. Sensory Stimulation
  324. Service Failure Severity
  325. Service Performance Expectations
  326. Service Quality (Employee's Empathy)
  327. Similarity to Members of the Community
  328. Size (General)
  329. Social Bonding Importance
  330. Social Categorization Within the Community
  331. Social Costs of Making Recommendations
  332. Social Dominance Orientation
  333. Social Dominance Orientation
  334. Social Rejection Due to Choice
  335. Social Status Pursuit Within the Community
  336. Softness of the Object
  337. Softness of the Object
  338. Softness of the Object
  339. Softness of the Object
  340. Spatial Presence
  341. Special Treatment of Customers Based on Financial Status
  342. Specialness Felt with the Product
  343. Sponsor's Concern For the Event
  344. Sponsor's Effect on Brand Purchase
  345. Sponsor's Effect on Event Attendance
  346. Stability (Personal)
  347. Stability (Social)
  348. Status Felt in The Restaurant
  349. Status of the Employee
  350. Status of the Restaurant
  351. Stock Market Investment Experience
  352. Stock Market Investment Risk Aversion
  353. Stock Performance Expectations
  354. Stock Performance Uncertainty
  355. Subscription's Benefits
  356. Subscription's Cost
  357. Success In the Class
  358. Success on the Exam
  359. Sunscreen Usage Likelihood
  360. Support for the Upgrade
  361. Supported in All Situations
  362. Tangibility
  363. Task Affirmation of Core Values
  364. Taste Evaluation
  365. Temporal Focus
  366. Temporal Proximity of Wait Period
  367. Thinness Importance
  368. Threatened (Identity)
  369. Tie Strength
  370. Tightness (Country)
  371. Tightness (Personal)
  372. Tipping Importance
  373. Travel Intention
  374. Trust in Algorithms (Affective)
  375. Trust in Algorithms (Cognitive)
  376. Trust in the Technological Interface
  377. Uncertainty (Aleatory)
  378. Uncertainty (Epistemic)
  379. Understanding the Company's Business
  380. Uniqueness
  381. Uniqueness of the Object
  382. Uniqueness (Self)
  383. Value of the Company's Donation
  384. Value of the Investment
  385. Variety in Product-by-Attribute Table
  386. Variety-Seeking Tendency (Brands)
  387. Visual Attractiveness
  388. Visual Complexity of the Object
  389. Vitality
  390. Warmth (General)
  391. Warmth (General)
  392. Website Usage Intensity
  393. Website Usage Intention
  394. Willingness to Interact with the Salesclerk Again
  395. Willingness to Recycle
  396. Willingness to Take Investment Risk
  397. Willingness to Visit Again
  398. Word-of-Mouth Intention (Positive)
  399. Word-of-Mouth Intention (Positive)
  400. Word-of-Mouth Pleasure (Product)

* Only Volumes 5 and later are available in some form. For more information about these volumes, free samples, and explanatory videos, see MarketingScales.com.