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The Marketing Scales Handbooks
Volume 10 Table of Contents*
This volume of the series has reviews of 402 scales. As in the previous volumes, multiple instances of scales with the same title (e.g., #37-#39) mean that there was more than one measure of the same construct. In contrast, in the few cases where there were multiple uses of the same or extremely similar measures during the time period covered, they were included in the same review.
- Ad Message Construal Level (Abstract)
- Ad Message Construal Level (Concrete)
- Aesthetic Appeal
- Affective Response (Negative)
- Affective Response to the Ad (Positive)
- Anticipation (Affective)
- Appreciation for Producers’ Efforts
- Approval of Unfriendliness Towards the Employee
- Attachment Anxiety
- Attachment to the Product
- Attention to the Product Information
- Attitude Certainty
- Attitude Toward Corporate Philanthropy
- Attitude Toward Following Others in Social Media
- Attitude Toward Literacy Skills
- Attitude Toward Pesticide Use
- Attitude Toward Recycling
- Attitude Toward the Activity (Work-Likeness)
- Attitude Toward the Ad (Credibility)
- Attitude Toward the Ad (Divergence)
- Attitude Toward the Ad (Gain/Loss Message)
- Attitude Toward the Ad (Joyful Nostalgia)
- Attitude Toward the Ad (Language Comprehension)
- Attitude Toward the Ad (Narrativeness)
- Attitude Toward the Ad (Relevance)
- Attitude Toward the Ad (Supporting a Cause)
- Attitude Toward the Bank
- Attitude Toward the Brand (Luxury)
- Attitude Toward the Brand Name
- Attitude Toward the Brand’s Price
- Attitude Toward the Color
- Attitude Toward the Company's Charitable Contribution
- Attitude Toward the Discussion Thread (Friendliness)
- Attitude Toward the Experience (Affective)
- Attitude Toward the Experience (Affective)
- Attitude Toward the Food Product (GMO Content)
- Attitude Toward the Food Product (Nutritiousness)
- Attitude Toward the Food Product (Nutritiousness)
- Attitude Toward the Food Product (Nutritiousness)
- Attitude Toward the Logo (Agentic Animacy)
- Attitude Toward the Logo (General)
- Attitude Toward the Logo (Helplessness)
- Attitude Toward the Object (General)
- Attitude Toward the Object (Outrageous)
- Attitude Toward the Offer
- Attitude Toward The Organization’s Repositioning
- Attitude Toward the Product (Goal Achievement)
- Attitude Toward the Product (Post-Purchase)
- Attitude Toward the Product Choice set
- Attitude Toward the Product Design
- Attitude Toward the Retailer’s Website (Customer Service)
- Attitude Toward the Retailer’s Website (Design)
- Attitude Toward the Retailer’s Website (Fulfillment)
- Attitude Toward the Retailer’s Website (Security/Privacy)
- Attitude Toward the Slogan (General)
- Being Watched
- Belief in a Just World
- Brand Affordability
- Brand Expectations
- Brand Imitation
- Brand Preference
- Brand Relationship (Partner Quality)
- Brand Sponsorship Motive (Normative)
- Busyness at Work
- Cause-Related Marketing Motive Attributions (Egoistic)
- Cause-Related Marketing Motive Attributions (Values Driven)
- Choice Difficulty
- Choice Uncertainty
- Closeness of the Friend
- Comfortableness of the Object
- Commitment to the Company (General)
- Company Reputation
- Company Success Expectations
- Company’s Value to the Customer
- Competence
- Competitive/Collaborative Orientation
- Confidence in Finding Product Information
- Conformity Orientation
- Congruence (General)
- Congruence (Self with Object)
- Connectedness with Nature
- Consciousness of Face (Desire to Gain Face)
- Consciousness of Face (Fear of Losing Face)
- Conservation Intention at the Hotel
- Consumption Closure
- Control Value (Customer’s Interaction with The Salesperson)
- Conversational Value
- Co-Production of the Product
- Corporate Social Responsibility (Effect on Product Quality)
- Corporate Social Responsibility (Engagement)
- Corporate Social Responsibility (High Costs)
- Corporate Social Responsibility (Personal Benefit)
- Corporate Social Responsibility (Price Markup)
- Corporate Social Responsibility (Sales-Contingent Engagement)
- Corporate Social Responsibility (Self-Serving Expenditures)
- Creative Authenticity
- Creativity of the Sponsorship Promotion
- Credibility of the News Story
- Crowding (General)
- Crowding in the Store
- Cultural Distinctiveness
- Customer Engagement (Influence)
- Customer Engagement (Knowledge)
- Customer Engagement (Purchases)
- Customer Engagement (Reference)
- Customer Inspiration (Activation)
- Customer Inspiration (Intention)
- Customer’s Status with a Company
- Customer’s Unfair Treatment by a Company
- Dangerous World
- Decision Comfort
- Decision Confidence (Comparative)
- Decision Conflict
- Decision Goal (Gratification–Seeking)
- Delight
- Desirability of Scoring Points
- Desire to Connect with Home
- Discount Size
- Disposal Guilt
- Dispute Likelihood
- Distraction During the Task
- Donation Likelihood
- Durability of the Object
- Ease of Being Persuaded
- Ease of Using the Shopping Technology
- Eating Behavior (External Stimuli Motivation)
- Effectiveness of the Smoking Warning
- Efficacy of Joining the Fitness Club
- Embarrassment (Product Purchase)
- Emergency Expenditure (Ease of Paying)
- Employee Unfriendliness
- Environmental Concern of the Company
- Environmental Concern of the Company
- Environmentalism (Activism)
- Environmentalism (Crisis Concern)
- Environmentalism (Purchasing Behavior)
- E-Service Quality (Contact Availability)
- E-Service Quality (Delivery Condition)
- E-Service Quality (Delivery Timeliness)
- E-Service Quality (Order Accuracy)
- E-Service Quality (Privacy)
- E-Service Quality (Return Policies)
- E-Service Quality (Security)
- Exchange Equity (Customer with Company)
- Face Enhancement in Idea Sharing
- Face Threat in Idea Sharing
- Fairness
- Femininity
- Financial Comfort
- Financial Sufficiency (Childhood)
- Financial Sufficiency (Current)
- Financial Wellness
- Fit (Brand With Charity)
- Fluency of the Ad
- Fluency of the Package’s Health-related Information
- Fluency of the Products’ Health-related Information
- Fluency of the Written Information
- Food Healthiness Effects
- Food Healthiness Expense
- Friendliness
- Friendliness Towards Employees (Social Norms)
- Gamification Effectiveness
- Gender Identity
- Global Self-Identity
- Goal Reengagement in the Store
- Grandiosity of Another Person
- Greed of the Organization
- Guilt from Eating the Meal (Expected)
- Health Condition Severity
- Health Treatment Effectiveness
- Hostility Toward the Brand
- House Fire Risk
- Human Capital
- Hunger Satiation Expectation
- Identification with the Organization (Affective)
- Identification with the Organization (Cognitive)
- Implicit Body Theory
- Information Sharing Benefits
- Information Sharing Motivation (Protect Others)
- Information Sharing Motivation (Self-Enhancement)
- Innovativeness (Packaging)
- Inspiration Felt (State)
- Interaction Orientation of the Brand
- Interdependent Ideation Style
- Interestingness of the Ad
- Internet Usage (Escape Motivation)
- Involvement (Cognitive)
- Involvement in the Task
- Involvement with Shopping
- Involvement with the Celebrity
- Involvement with the Reading Task
- Knowledge of the Product Class
- Knowledge of the Product Class (Expert)
- Lightness of the Object
- Local Self-Identity
- Locus of Control
- Loneliness (State)
- Looking for Possessions to Donate
- Loyalty (Cognitive)
- Loyalty to the Brand (Conative)
- Loyalty to the Service Provider
- Loyalty to the Store
- Loyalty to the Team (Behavioral)
- Masculinity
- Meaningfulness of Self
- Mindfulness (Acting With Awareness)
- Mindfulness (Acting Without Judgment)
- Mindfulness (Attention to One’s Body)
- Mindfulness (Attention to One’s Environment)
- Mindfulness (Attention to One’s Feelings)
- Mindfulness (Describing)
- Mindfulness (Observing)
- Moral Violation of the Employee(s)
- Morality of the Employee
- Morality of the Object
- Multi-Media Usage in a Task
- Narcissism (State)
- Need for Status
- Normalcy of Unfriendly Behavior
- Optimism (General)
- Optimism (Personal Economic Situation)
- Outdoors Lifestyle
- Parental Media Mediation (Autonomy-Supportive Active)
- Parental Media Mediation (Autonomy-Supportive Restrictive)
- Parental Media Mediation (Controlling Restrictive)
- Parental Media Mediation (Inconsistent Restrictive)
- Parental Style (Authoritarian)
- Parental Style (Authoritative)
- Parental Style (Permissive)
- Participation (Active)
- Patronage Likelihood (Restaurant)
- Performance Improvement Expectancy
- Personal Savings Orientation
- Persuasiveness of the Ad
- Playfulness of The Object
- Polychronicity
- Power Felt (State)
- Power Felt (State)
- Powerlessness with the Brand
- Preference For the Familiar Food Brand
- Prestige of Consuming the Product
- Price Fairness
- Price familiarity With a Product Category
- Price Format Comprehension
- Pride in Task Accomplishment
- Privacy Concerns (Control of Information)
- Privacy Concerns (Data Use Transparency)
- Privacy Concerns (Fairness)
- Privacy Concerns (Falsifying Personal Information)
- Privacy Concerns (Trust in the Company)
- Privacy Concerns (Violated)
- Privacy Concerns (Vulnerability)
- Privacy Control
- Privacy Importance
- Procrastination (Online)
- Procrastination (Trait Decisional)
- Product Choice Overload in the Store
- Product Contamination
- Product Contamination
- Product Design (Aesthetic)
- Product Development Process (Innovative)
- Product Evaluation (Food)
- Product Evaluation (General)
- Product Preference Heterogeneity
- Product Scarcity
- Product Usage Automaticity
- Program Engagement
- Program Information Value
- Psychological Distance (Consumer-Retailer)
- Purchase Abandonment (Store)
- Purchase Abandonment (Store)
- Purchase Likelihood (Current Price)
- Purchase Likelihood (Product From The Retailer)
- Quality of the Brand
- Quality of the Company’s Products
- Quality of the Product Application
- Quality of the Retailer’s Products
- Realism of the Ad Scenario
- Reciprocity Motivation (Mutual Interest)
- Reciprocity Motivation (Self-Interest)
- Reflection on the Story
- Regret (Decision)
- Relational Benefits with the Salesperson (Functional)
- Relationship Equity (Customer With Company)
- Relationship Feedback
- Relationship Orientation of the Brand
- Relationship Strength (Due to Gift)
- Relationship Termination Responsibility (Company)
- Relationship Type (Economic Exchange)
- Relationship Type (Social Exchange)
- Religiosity
- Reminiscing Enjoyment
- Repatronage Intention
- Reviewer’s Effort
- Reviewing Motive (Altruistic)
- Riskiness of Reviewing the Product (Social)
- Riskiness of the Purchase (Product/Website)
- Rumination of Brand-Related Mistreatment
- Sacrifice for a Cause
- Salesperson’s Customer Orientation
- Salesperson’s Pressure (Aggressive)
- Salesperson’s Pressure (Directive)
- Satisfaction (Cognitive)
- Satisfaction with the Brand
- Satisfaction with The Co-Produced Product
- Satisfaction with the Resort
- Satisfaction with the Service Agent
- Scarcity in the Job Market
- Self-Congruence (Uniqueness)
- Self-Efficacy
- Self-Efficacy (Financial)
- Self-Efficacy (Financial)
- Self-Efficacy (Health)
- Self-Enhancement When Talking to Someone
- Self-Regulatory Orientation (Assessment)
- Self-Regulatory Orientation (Locomotion)
- Self-Worth (Competence)
- Self-Worth (Overall)
- Sense of Completion with Negotiated Price
- Sense of Control
- Sensory Pleasure Expectation (Food Portion)
- Severity of the Event
- Shopping for New Ideas
- Shopping Stress
- Side Effects Severity (Drug)
- Similarity to Another Person (Expressiveness)
- Similarity to Another Person (Overall)
- Similarity to Other Customers
- Skepticism of Negative Information About the Company
- Social Acceptance Concern (Posting)
- Social Attraction
- Social Avoidance (Place Specific)
- Social Exclusion
- Social Group Identity
- Social Media Usage
- Social Media Usage
- Social Mobility
- Socioeconomic Status
- Softness of the Seat
- Sophisticated Consumption
- Spatial Presence (Product)
- Spending Freedom
- Sponsor/Sponsee Congruence
- Store Design (Confusing Interior Layout)
- Store Design (Cramped)
- Stress Mindset
- Submitting Ideas to the Company
- Sunscreen Use Intention
- Susceptibility to Persuasion
- Suspicious of Other People
- Taking Money From Savings (Future-Mindedness)
- Taking Money From Savings (Irresponsibility)
- Targetedness of the Ad
- Task Difficulty
- Task Enjoyment
- Task Enjoyment
- Team Preference
- Team Rivalry (Game Induced)
- Temporal Proximity to the Health Problem
- Threat to Social Order
- Tie Strength
- Transferred Essence
- Trust in the Retailer
- Trust in the Salesperson
- Trustworthiness (General)
- Unfriendliness Towards Employees (Other Customers)
- Uniqueness of the Object
- Uniqueness of the Object
- Usefulness of the Online Shopping App
- Usefulness of the Shopping Technology
- Value Equity of the Product
- Value of the Company’s Products
- Value of the Object
- Value of the Objects (Comparison)
- Value of the Product
- Value of the Reward
- Value-in-Use (Product)
- Variety Among the Activities
- Variety-Seeking Tendency
- Versatility of the Product
- Visual Appeal of the Product
- Visual Processing Fluency (General)
- Vulnerability
- Wait Time in the Store
- Warm Glow
- Warmth of the Person
- Warmth of the Person
- Website Design (Aesthetics)
- Website Design (Information Quality)
- Website Design (Interactivity)
- Website Design (Low Prices)
- Website Design (Product Selection)
- Website Design (Purchasing Process)
- Website Design (Readability)
- Willingness of The Business to Accommodate a Special Request
- Willingness to Pay More
- Willingness to Purchase
- Willingness to Purchase
- Willingness to Purchase a Product as a Gift
- Willingness to Switch Companies
- Word-of-Mouth (Negative)
- Word-of-Mouth Intention Toward the Resort
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