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The Marketing Scales Handbooks

The first three volumes of the MARKETING SCALES HANDBOOK series were published by the American Marketing Association. Volume 1 was published in 1992 and was the first book of its kind in the field of marketing. It contained descriptions of 588 different multi-item scales that were reported in published marketing research during the 1980s. Volume 2 was released in 1996 and complemented Volume 1 by focusing on scales reported in the early 1990s, after the period covered by the first book. Volume 3 was published in 2001 and was a massive 1600 pages in length, covering 941 different scales. It concentrated on scales from articles published between 1994 to 1997 and was the last volume to have a section devoted to scales used in organizational research. Volume 4 was published by Thomson in 2005 and had 654 measures of constructs used primarily in studies of consumers and published between 1998 and 2001. In 2009, Volume 5 was released with 716 reviews of scales used in consumer studies published in scholarly articles between 2002 and 2005. Volume 6 contains reviews of 682 scales from articles published between 2006 and 2009. Volume 7 has reviews of 364 scales that were published in 2010 and 2011. Descriptions of 392 scales from research published in 2012 and 2013 are in Volume 8. Finally, 433 scales from articles published in 2014 and 2015 are reviewed in Volume 9, the most recent publication.

By clicking on a volume (below), you can a list of the scales it contains.

Volumes 5 - 9 are the only books in the series available at this time. Individuals can find details about getting them at the MarketingScales website. Libraries should contact EBSCO, or ProQuest for service. The earlier volumes are out of print and might only be found in used book stores. Fortunately, the reviews of scales for use in consumer research contained in the earlier books can be found in revised form in the repository at MarketingScales.