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The Marketing Scales Handbooks
Thirteen volumes of the Marketing Scales Handbook series have been published since 1992 and cover 40+ years of scales reported in the top scholarly journals associated with the field of marketing, primarily consumer behavior. In total, well over 6,000 scales have been described and reviewed in the series. The books are referred to as "volumes" rather than "editions" because each successive publication was not merely a revision of material from the previous books. Instead, each book contained measures that were new to the series, particularly for Volume 7 and those that followed.
By clicking on a volume (below), you can see a list of the scales contained in the book.
- Volume 1 (1992)
- Volume 2 (1996)
- Volume 3 (2001)
- Volume 4 (2005)
- Volume 5 (2009)
- Volume 6 (2012)
- Volume 7 (2013)
- Volume 8 (2015)
- Volume 9 (2017)
- Volume 10 (2019)
- Volume 11 (2021)
- Volume 12 (2023)
- Volume 13 (2025)
Volumes 7 - 13 of the series are the only ones in print and easily available. The first four volumes of the series are out of print and were never in digital form. They might be found in university libraries around the world or in used book stores. Volumes 5 and 6 were released as e-books rather than print and are only available at some university libraries. If a library does not have a volume of interest to you, request a librarian order it from EBSCO or ProQuest.