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The Marketing Scales Handbooks
Volume 12 Table of Contents*
Names for the scales in this volume are listed below. As in the previous volumes, multiple instances of scales with the same name (e.g., #270-#272) refer to different measures of the same construct.
- Action Planning (Use of the New Product)
- Ad Information Complexity
- Ad Mental Simulation (Outcome)
- Ad Mental Simulation (Process)
- Ad Message Focus (Self vs. Social)
- Ad Motivated Travel Interest
- Aesthetic Characteristic of the Food (Color)
- Aesthetic Characteristic of the Food (Shape)
- Aesthetic Characteristic of the Food (Texture)
- Agency (External)
- Agency (Personal)
- Agent?s Influence on the Purchase Decision
- Analytic/Holistic Thinking (Perception of Change)
- Anthropomorphism of the Object
- Anticipated Spousal Disapproval
- Anticipation of the Holiday
- Appeal of Images in the Website
- Attitude Toward Consuming the Food
- Attitude Toward Direction the Object is Headed in the Ad
- Attitude Toward Losing Weight (Eating Less vs. Exercising More)
- Attitude Toward Negotiating Prices
- Attitude Toward Punishing the Company
- Attitude Toward Rescue-Based Food
- Attitude Toward Sharing the Information
- Attitude Toward Shopping at the Store (Hedonic)
- Attitude Toward Supporting Ex-Offenders
- Attitude Toward the Activity (Ritualism)
- Attitude Toward the Ad (Prevention Focus)
- Attitude Toward the Ad (Promotion Focus)
- Attitude Toward the Ad (Warmth)
- Attitude Toward the Brand (High Status Reference Group)
- Attitude Toward the Brand Name (Competence)
- Attitude Toward the Company
- Attitude Toward the Company
- Attitude Toward the Deal
- Attitude Toward the Email Sender (Health-Related)
- Attitude Toward the Group?s Purpose (Benevolence)
- Attitude Toward the Imagination Experience
- Attitude Toward the Logo (Space Between Elements)
- Attitude Toward the Object (Attention Getting)
- Attitude Toward the Object (Modernness)
- Attitude Toward the Possession (Self-Extension)
- Attitude Toward the Pricing Strategy (Control)
- Attitude Toward the Pricing Strategy (Effort)
- Attitude Toward the Product (General Evaluative)
- Attitude Toward the Product (Greenness)
- Attitude Toward the Referral (Negative)
- Attitude Toward the Restaurants (Premium Quality)
- Attitude Toward the Sales Promotion (Negative)
- Attitude Toward the School?s Pedagogy (Independence)
- Attitude Toward the Smartphone (Haptic Pleasure)
- Attitude Toward the Smartphone (Personalness)
- Attitude Toward the Smartphone (Portability)
- Attitude Toward the Smartphone (Reassuring Presence)
- Attitude Toward the Smartphone (Sense of Privacy)
- Attitude Toward the Smartphone (Stress Relief)
- Attitude Toward the Tweet (Humorous)
- Attitude Toward the Tweet (Manipulative)
- Attitude Toward the Tweet (Negativity)
- Attitude Toward the Tweet (Surprising)
- Attitude Toward the Tweet (Timeliness)
- Attitude Toward the Website (Enjoyment)
- Authenticity of Purchase Decisions
- Authenticity of the Person
- Authenticity of the Person
- Authenticity of the Review
- Behavioral Intention Toward the Product in the Ad
- Behavioral Intentions Toward the Store (Hypothetical)
- Belief in Luck (State)
- Belief in Luck (Trait)
- Body Shape?s Relationship with Socioeconomic Status
- Body Weight Exposure
- Body Weight Stigma
- Bragging About Products Purchased
- Brand Agency
- Brand Associations Contradiction
- Brand Associations Contradiction Resolution
- Brand Attachment of the Reviewer
- Brand Authenticity
- Brand Authenticity (Continuity)
- Brand Authenticity (Integrity)
- Brand Competence
- Brand Exploitation
- Brand Familiarity
- Brand Familiarity
- Brand Interest
- Brand Message Authenticity
- Brand Nostalgia
- Brand Status
- Brand Support of Fair Trade
- Brand-Related Behaviors (Positive)
- Categorization Tendency (Chronic)
- Cause Involvement
- Charity Inefficiency
- Child?s Value Perception of the Product (Curiosity)
- Child?s Value Perception of the Product (Emotional & Functional)
- Child?s Value Perception of the Product (Friends)
- Child?s Value Perception of the Product (Monetary)
- Child?s Value Perception of the Product (Parents)
- Closeness of the Friend
- Cognitive Resource Demands
- Cognitive Weariness
- Comfort Felt
- Comfortability of the Object
- Communal Orientation of the Organization
- Communication Skills of the Salesperson
- Communicative Efficacy of the App
- Company?s Commitment to Continuous Improvement Products
- Comparison Motivation
- Compatibility of Identities (Global & Local)
- Competitive Intensity of the Task
- Complaint Likelihood (General)
- Congruence (Self with Ad)
- Congruence (Self with Message)
- Connectedness to the Possession
- Connection to Prior Owners of the Product
- Conscientiousness
- Consumption Affect
- Control Over Outcomes
- Control over Shopping Decisions
- Coping Strategy (Reframing & Action)
- CSR Motive Attributions (Egoistic)
- Customer Orientation of the Company
- Customer Orientation of the Salesperson
- Decision Autonomy While Being Observed
- Decision Elaboration
- Decision Readiness
- Decision Uncertainty
- Decision-Making Style
- Dehumanization
- Delay Severity
- Depletion of Energy (Mental & Emotional)
- Desirability of the Store?s Assortment
- Desire for Abundance
- Desire for Consensus
- Desire to Vent About the Company
- Determination of the Company?s Founders
- Diagnosticity of Funders? Contributions
- Dialectical Thinking
- Diet Restriction
- Difficulty of the Construction
- Digestion Capability
- Disadvantaged Company
- Disgust With the Person in the Ad
- Donation Likelihood
- Donation Request (Identifiable Victim Frame)
- Donation Reward Attractiveness
- Ease of the Action
- Efficacy of the Customer Service
- Efficacy of the Energy Drink
- Efficacy of the Household Cleaner
- Emotional Ability Similarity
- Emotional Information Exchange
- Emotional Intolerance
- Empathy for the Business
- Empathy for the Provider
- Encouragement Felt After Making the Decision
- Endorsement Motivation (Inferred Intrinsic)
- Endowment Effect from eWOM
- Energy Inference
- Engagement in Reading About the Brand
- Engagement in the Experience
- Enjoyment of Looking at the Pictures
- Enjoyment of the Meal
- Enrollment Likelihood
- Entitativity of the Brand
- Entitlement
- Ethnicity of the Person in the Ad
- Exchange Inequity (Positive)
- Exchange Orientation of the Organization
- Fashion Consciousness
- Fear of Pharmaceutical Side-Effects
- Fear
- Fillingness of the Food
- Financial Infidelity (Current vs. Past Relationship Comparison)
- Financial Infidelity Proneness
- Financial Responsibility Savings Decision
- Financial Responsibility
- Flattery
- Food Care During Production (Human)
- Food Care During Production (Machine)
- Food for Performance
- Food Involvement
- Food Preparation Difficulty
- Freshness of the Cooked Food
- Friend?s Expected Attitude About Being Referred (Positive)
- Goal Conflict
- Gratitude
- Haptic Imagery Vividness (Product-Related)
- Harmfulness of the Reported Issue
- Healthcare Seeking Likelihood
- Healthiness of the Food
- Healthiness of the Food
- Hope (State)
- Identity-Balance Difficulty
- Imagery About Eating
- Imagery of Food Products Linked to Physical Waste
- Imagery Vividness
- Importance of Product Quantity in the Package (Maximizing)
- Importance of Product Quantity in the Package (Minimizing)
- Impulsiveness
- Inauthenticity of Product Consumption
- Intention to Visit
- Inter-Identity Association
- Investment in The Relationship (Romantic)
- Involvement With the Product Category
- Knowledge of Fair Trade Certification
- Knowledge of the Brand (Other Person)
- Lack of Control (Life)
- Likelihood of Supporting the Team
- Loneliness Due to Social Isolation
- Loyalty to the Agent
- Loyalty to the Service Provider
- Luxuriousness of the Fashion Brands
- Makeup Usage Motivation (Concealment)
- Makeup Usage Motivation (Creation)
- Marketplace Literacy
- Maximizing (Alternative Search)
- Maximizing (Decision Difficulty)
- Maximizing (High Standards)
- Meaningfulness of the Product Experience
- Memory Efficacy
- Memory Vividness of the Encounter
- Metaphor Strength (Up = More & Down = Less)
- Moral Identity via Charitable Donations
- Moral Self-Perception (State)
- Movement Perception of the Visual Pattern
- Narcissism (Trait)
- Naturalness of the Food
- Negotiation Legitimacy
- Negotiation Risk
- New Information Affecting the Decision
- Normality
- Novelty of the Product
- Nutrition Involvement
- Opportunism
- Parental Mediation of Child?s Online Activity (Active)
- Payment Level Motivation
- Personal Data Disclosure Benefits
- Personal Data Disclosure Risks
- Personal Mastery
- Physical Waste Associations
- Place Attachment
- Power Distance in Society
- Power Distance in Society
- Powerlessness (State)
- Preference for Moderation
- Preference for Organic Products
- Preference for Surgery
- Preoccupation with the Food
- Prestigiousness of the Object
- Prettiness (General)
- Privacy Concerns (Data Accuracy)
- Privacy Concerns (Data Secondary Usage)
- Privacy Concerns About the Website
- Processing Fluency (General)
- Product as an Undue Privilege
- Product Display (Interspatial)
- Product Heaviness Desired
- Product Heterogeneity
- Product Inseparability (Production & Consumption)
- Product Intangibility
- Product In-Use Value
- Product Need
- Product Perishability
- Product Preference (Company)
- Product Preference (Purchase)
- Product Preference (Quality)
- Product Price and Volume Simultaneous Changes (Typicality)
- Product Purchase Interest
- Product Purchase Interest
- Product Purchase Interest
- Product Purchase Savings
- Product Usage Affect (Anticipated)
- Product Value as a Possession
- Prosperity
- Protective Behavior Intentions (COVID)
- Psychological Ownership of Borrowed Money
- Purchase as Helping (Peer-to-Peer)
- Purchase Importance
- Purchase Motivation (Promoting Company Equality)
- Quality of the Product
- Quality of the Romantic Alternatives
- Realism of the Object
- Reciprocity (State)
- Recommendation Concerns
- Recommendation Fit
- Recommendation of the Real Estate Agent
- Referral Costs
- Regret (Anticipated Inaction to the Sale)
- Relationship Norm Orientation (Communal vs. Exchange)
- Relationship Quality
- Relaxation Inference
- Religion of the Person in the Ad
- Religiosity (Behavioral)
- Religiosity (Cognitive)
- Religiosity (Confidence)
- Reluctance to Criticize Companies
- Resource Demands of the Task
- Resources Needed to Join the Group (Non-Monetary)
- Response Context (Public/Private)
- Responsibility (Individual)
- Responsibility (Sharing)
- Review Fairness
- Review Helpfulness
- Review Writing Enjoyment
- Review Writing Pressure
- Reviewer?s Effort
- Reward Seeking
- Riskiness of Eating the Food
- Salesperson?s Attention to the Customer
- Salience of the Stock Price?s Visual Transitions
- Satisfaction (Interaction with Partner)
- Satisfaction (Post-Recovery)
- Satisfaction with the Problem?s Resolution
- Satisfaction with the Relationship (Romantic)
- Satisfaction with the Salesperson
- Scarcity of Resources
- Scarcity of Resources (Personal)
- Security of the Financial App
- Self-Concealment
- Self-Diagnosticity
- Self-Disclosure (Censorship)
- Self-Disclosure (Intimate Information)
- Self-Disclosure (Lack of Censorship)
- Self-Efficacy (Creative)
- Self-Efficacy (Eating Healthy)
- Self-Efficacy (Help End the Behavior)
- Self-Efficacy (Mental Health)
- Self-Focus
- Self-Focus
- Self-Referencing
- Self-Reputation Concern
- Self-Transcendence
- Sense of Proximity
- Sensitive Nature of the Ad
- Sensitive Nature of the Product
- Serendipity (Movie Trailer)
- Serendipity (Painting)
- Serendipity (Products)
- Serendipity (Song)
- Service Quality (Expected Outcome)
- Service Quality of the Employees
- Service Quality of the Real Estate Agent (Anticipated)
- Similarity of Endorsers
- Similarity to Another Person
- Similarity to Other People
- Slow Motion in the Video
- Smartphone In-Store Usage for Brand Information
- Smartphone In-Store Usage for Product Information
- Smartphone Similarity
- Sociability of the Person
- Social Consequences of the Choice (Negative)
- Social Devaluation of Joining the Group (Anticipated)
- Social Distance with the Mentally Ill
- Social Efficacy of the App
- Social Empowerment Within the Group (Anticipated)
- Social Engagement of the Object
- Social Presence
- Social Status of the Attendees
- Social Worth
- Socioeconomic Status
- Spare Money
- Spending Implies Wealth
- Stock Risk Based on Price Transitions
- Stress (Environmental)
- Subjective Knowledge of the Product Class (Before Entering Store)
- Superiority (Purchase-Related)
- Sympathy of the Business
- Taste Evaluation (General)
- Thinking About GOD (State)
- Threat to Freedom
- Threat to Freedom (Message)
- Tightness (Normative Expectations for the Society)
- Travel Likelihood to the Foreign Country
- Trust in the Personnel
- Trust in the Retailer
- Trust in the Robo Advisor (Affective)
- Typicality of Message Phrasing (High-End Brand)
- Uncertainty Avoidance
- Underdog (Start-Up)
- Usefulness of the Employee?s Information
- Validity
- Value of Self-Expression
- Value of the Product
- Value of the Product
- Volatility
- Warm Food ? Calorie Richness Relationship
- Warm Glow From Being Altruistic
- Warm Glow From Doing Something Good
- Warm Glow from Purchasing the Fair Trade Product
- Warm Glow from Using the Object
- Warmth of the Brand
- Warmth of the Brand
- Weather?s Effect on Mood (Positive)
- Willingness to Buy the Product Recommended by the Salesperson
- Willingness to Disclose on the Device
- Willingness to Provide Information
- Willingness to Provide Personal Information
- Worries About the Crisis (COVID-19)
* If you are interested in this volume, download a sample to see more of the book's contents.