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The Marketing Scales Handbooks
Volume 12 Table of Contents*
Names for the scales in the most recently published volume in the series are listed below. As in the previous volumes, multiple instances of scales with the same name (e.g., #270-#272) refer to different measures of the same construct. In contrast, in the few cases where there were multiple uses of the same or extremely similar measures during the time period covered, they were included in the same review.
- Action Planning (Use of the New Product)
- Ad Information Complexity
- Ad Mental Simulation (Outcome)
- Ad Mental Simulation (Process)
- Ad Message Focus (Self vs. Social)
- Ad Motivated Travel Interest
- Aesthetic Characteristic of the Food (Color)
- Aesthetic Characteristic of the Food (Shape)
- Aesthetic Characteristic of the Food (Texture)
- Agency (External)
- Agency (Personal)
- Agent?s Influence on the Purchase Decision
- Analytic/Holistic Thinking (Perception of Change)
- Anthropomorphism of the Object
- Anticipated Spousal Disapproval
- Anticipation of the Holiday
- Appeal of Images in the Website
- Attitude Toward Consuming the Food
- Attitude Toward Direction the Object is Headed in the Ad
- Attitude Toward Losing Weight (Eating Less vs. Exercising More)
- Attitude Toward Negotiating Prices
- Attitude Toward Punishing the Company
- Attitude Toward Rescue-Based Food
- Attitude Toward Sharing the Information
- Attitude Toward Shopping at the Store (Hedonic)
- Attitude Toward Supporting Ex-Offenders
- Attitude Toward the Activity (Ritualism)
- Attitude Toward the Ad (Prevention Focus)
- Attitude Toward the Ad (Promotion Focus)
- Attitude Toward the Ad (Warmth)
- Attitude Toward the Brand (High Status Reference Group)
- Attitude Toward the Brand Name (Competence)
- Attitude Toward the Company
- Attitude Toward the Company
- Attitude Toward the Deal
- Attitude Toward the Email Sender (Health-Related)
- Attitude Toward the Group?s Purpose (Benevolence)
- Attitude Toward the Imagination Experience
- Attitude Toward the Logo (Space Between Elements)
- Attitude Toward the Object (Attention Getting)
- Attitude Toward the Object (Modernness)
- Attitude Toward the Possession (Self-Extension)
- Attitude Toward the Pricing Strategy (Control)
- Attitude Toward the Pricing Strategy (Effort)
- Attitude Toward the Product (General Evaluative)
- Attitude Toward the Product (Greenness)
- Attitude Toward the Referral (Negative)
- Attitude Toward the Restaurants (Premium Quality)
- Attitude Toward the Sales Promotion (Negative)
- Attitude Toward the School?s Pedagogy (Independence)
- Attitude Toward the Smartphone (Haptic Pleasure)
- Attitude Toward the Smartphone (Personalness)
- Attitude Toward the Smartphone (Portability)
- Attitude Toward the Smartphone (Reassuring Presence)
- Attitude Toward the Smartphone (Sense of Privacy)
- Attitude Toward the Smartphone (Stress Relief)
- Attitude Toward the Tweet (Humorous)
- Attitude Toward the Tweet (Manipulative)
- Attitude Toward the Tweet (Negativity)
- Attitude Toward the Tweet (Surprising)
- Attitude Toward the Tweet (Timeliness)
- Attitude Toward the Website (Enjoyment)
- Authenticity of Purchase Decisions
- Authenticity of the Person
- Authenticity of the Person
- Authenticity of the Review
- Behavioral Intention Toward the Product in the Ad
- Behavioral Intentions Toward the Store (Hypothetical)
- Belief in Luck (State)
- Belief in Luck (Trait)
- Body Shape?s Relationship with Socioeconomic Status
- Body Weight Exposure
- Body Weight Stigma
- Bragging About Products Purchased
- Brand Agency
- Brand Associations Contradiction
- Brand Associations Contradiction Resolution
- Brand Attachment of the Reviewer
- Brand Authenticity
- Brand Authenticity (Continuity)
- Brand Authenticity (Integrity)
- Brand Competence
- Brand Exploitation
- Brand Familiarity
- Brand Familiarity
- Brand Interest
- Brand Message Authenticity
- Brand Nostalgia
- Brand Status
- Brand Support of Fair Trade
- Brand-Related Behaviors (Positive)
- Categorization Tendency (Chronic)
- Cause Involvement
- Charity Inefficiency
- Child?s Value Perception of the Product (Curiosity)
- Child?s Value Perception of the Product (Emotional & Functional)
- Child?s Value Perception of the Product (Friends)
- Child?s Value Perception of the Product (Monetary)
- Child?s Value Perception of the Product (Parents)
- Closeness of the Friend
- Cognitive Resource Demands
- Cognitive Weariness
- Comfort Felt
- Comfortability of the Object
- Communal Orientation of the Organization
- Communication Skills of the Salesperson
- Communicative Efficacy of the App
- Company?s Commitment to Continuous Improvement Products
- Comparison Motivation
- Compatibility of Identities (Global & Local)
- Competitive Intensity of the Task
- Complaint Likelihood (General)
- Congruence (Self with Ad)
- Congruence (Self with Message)
- Connectedness to the Possession
- Connection to Prior Owners of the Product
- Conscientiousness
- Consumption Affect
- Control Over Outcomes
- Control over Shopping Decisions
- Coping Strategy (Reframing & Action)
- CSR Motive Attributions (Egoistic)
- Customer Orientation of the Company
- Customer Orientation of the Salesperson
- Decision Autonomy While Being Observed
- Decision Elaboration
- Decision Readiness
- Decision Uncertainty
- Decision-Making Style
- Dehumanization
- Delay Severity
- Depletion of Energy (Mental & Emotional)
- Desirability of the Store?s Assortment
- Desire for Abundance
- Desire for Consensus
- Desire to Vent About the Company
- Determination of the Company?s Founders
- Diagnosticity of Funders? Contributions
- Dialectical Thinking
- Diet Restriction
- Difficulty of the Construction
- Digestion Capability
- Disadvantaged Company
- Disgust With the Person in the Ad
- Donation Likelihood
- Donation Request (Identifiable Victim Frame)
- Donation Reward Attractiveness
- Ease of the Action
- Efficacy of the Customer Service
- Efficacy of the Energy Drink
- Efficacy of the Household Cleaner
- Emotional Ability Similarity
- Emotional Information Exchange
- Emotional Intolerance
- Empathy for the Business
- Empathy for the Provider
- Encouragement Felt After Making the Decision
- Endorsement Motivation (Inferred Intrinsic)
- Endowment Effect from eWOM
- Energy Inference
- Engagement in Reading About the Brand
- Engagement in the Experience
- Enjoyment of Looking at the Pictures
- Enjoyment of the Meal
- Enrollment Likelihood
- Entitativity of the Brand
- Entitlement
- Ethnicity of the Person in the Ad
- Exchange Inequity (Positive)
- Exchange Orientation of the Organization
- Fashion Consciousness
- Fear of Pharmaceutical Side-Effects
- Fear
- Fillingness of the Food
- Financial Infidelity (Current vs. Past Relationship Comparison)
- Financial Infidelity Proneness
- Financial Responsibility Savings Decision
- Financial Responsibility
- Flattery
- Food Care During Production (Human)
- Food Care During Production (Machine)
- Food for Performance
- Food Involvement
- Food Preparation Difficulty
- Freshness of the Cooked Food
- Friend?s Expected Attitude About Being Referred (Positive)
- Goal Conflict
- Gratitude
- Haptic Imagery Vividness (Product-Related)
- Harmfulness of the Reported Issue
- Healthcare Seeking Likelihood
- Healthiness of the Food
- Healthiness of the Food
- Hope (State)
- Identity-Balance Difficulty
- Imagery About Eating
- Imagery of Food Products Linked to Physical Waste
- Imagery Vividness
- Importance of Product Quantity in the Package (Maximizing)
- Importance of Product Quantity in the Package (Minimizing)
- Impulsiveness
- Inauthenticity of Product Consumption
- Intention to Visit
- Inter-Identity Association
- Investment in The Relationship (Romantic)
- Involvement With the Product Category
- Knowledge of Fair Trade Certification
- Knowledge of the Brand (Other Person)
- Lack of Control (Life)
- Likelihood of Supporting the Team
- Loneliness Due to Social Isolation
- Loyalty to the Agent
- Loyalty to the Service Provider
- Luxuriousness of the Fashion Brands
- Makeup Usage Motivation (Concealment)
- Makeup Usage Motivation (Creation)
- Marketplace Literacy
- Maximizing (Alternative Search)
- Maximizing (Decision Difficulty)
- Maximizing (High Standards)
- Meaningfulness of the Product Experience
- Memory Efficacy
- Memory Vividness of the Encounter
- Metaphor Strength (Up = More & Down = Less)
- Moral Identity via Charitable Donations
- Moral Self-Perception (State)
- Movement Perception of the Visual Pattern
- Narcissism (Trait)
- Naturalness of the Food
- Negotiation Legitimacy
- Negotiation Risk
- New Information Affecting the Decision
- Normality
- Novelty of the Product
- Nutrition Involvement
- Opportunism
- Parental Mediation of Child?s Online Activity (Active)
- Payment Level Motivation
- Personal Data Disclosure Benefits
- Personal Data Disclosure Risks
- Personal Mastery
- Physical Waste Associations
- Place Attachment
- Power Distance in Society
- Power Distance in Society
- Powerlessness (State)
- Preference for Moderation
- Preference for Organic Products
- Preference for Surgery
- Preoccupation with the Food
- Prestigiousness of the Object
- Prettiness (General)
- Privacy Concerns (Data Accuracy)
- Privacy Concerns (Data Secondary Usage)
- Privacy Concerns About the Website
- Processing Fluency (General)
- Product as an Undue Privilege
- Product Display (Interspatial)
- Product Heaviness Desired
- Product Heterogeneity
- Product Inseparability (Production & Consumption)
- Product Intangibility
- Product In-Use Value
- Product Need
- Product Perishability
- Product Preference (Company)
- Product Preference (Purchase)
- Product Preference (Quality)
- Product Price and Volume Simultaneous Changes (Typicality)
- Product Purchase Interest
- Product Purchase Interest
- Product Purchase Interest
- Product Purchase Savings
- Product Usage Affect (Anticipated)
- Product Value as a Possession
- Prosperity
- Protective Behavior Intentions (COVID)
- Psychological Ownership of Borrowed Money
- Purchase as Helping (Peer-to-Peer)
- Purchase Importance
- Purchase Motivation (Promoting Company Equality)
- Quality of the Product
- Quality of the Romantic Alternatives
- Realism of the Object
- Reciprocity (State)
- Recommendation Concerns
- Recommendation Fit
- Recommendation of the Real Estate Agent
- Referral Costs
- Regret (Anticipated Inaction to the Sale)
- Relationship Norm Orientation (Communal vs. Exchange)
- Relationship Quality
- Relaxation Inference
- Religion of the Person in the Ad
- Religiosity (Behavioral)
- Religiosity (Cognitive)
- Religiosity (Confidence)
- Reluctance to Criticize Companies
- Resource Demands of the Task
- Resources Needed to Join the Group (Non-Monetary)
- Response Context (Public/Private)
- Responsibility (Individual)
- Responsibility (Sharing)
- Review Fairness
- Review Helpfulness
- Review Writing Enjoyment
- Review Writing Pressure
- Reviewer?s Effort
- Reward Seeking
- Riskiness of Eating the Food
- Salesperson?s Attention to the Customer
- Salience of the Stock Price?s Visual Transitions
- Satisfaction (Interaction with Partner)
- Satisfaction (Post-Recovery)
- Satisfaction with the Problem?s Resolution
- Satisfaction with the Relationship (Romantic)
- Satisfaction with the Salesperson
- Scarcity of Resources
- Scarcity of Resources (Personal)
- Security of the Financial App
- Self-Concealment
- Self-Diagnosticity
- Self-Disclosure (Censorship)
- Self-Disclosure (Intimate Information)
- Self-Disclosure (Lack of Censorship)
- Self-Efficacy (Creative)
- Self-Efficacy (Eating Healthy)
- Self-Efficacy (Help End the Behavior)
- Self-Efficacy (Mental Health)
- Self-Focus
- Self-Focus
- Self-Referencing
- Self-Reputation Concern
- Self-Transcendence
- Sense of Proximity
- Sensitive Nature of the Ad
- Sensitive Nature of the Product
- Serendipity (Movie Trailer)
- Serendipity (Painting)
- Serendipity (Products)
- Serendipity (Song)
- Service Quality (Expected Outcome)
- Service Quality of the Employees
- Service Quality of the Real Estate Agent (Anticipated)
- Similarity of Endorsers
- Similarity to Another Person
- Similarity to Other People
- Slow Motion in the Video
- Smartphone In-Store Usage for Brand Information
- Smartphone In-Store Usage for Product Information
- Smartphone Similarity
- Sociability of the Person
- Social Consequences of the Choice (Negative)
- Social Devaluation of Joining the Group (Anticipated)
- Social Distance with the Mentally Ill
- Social Efficacy of the App
- Social Empowerment Within the Group (Anticipated)
- Social Engagement of the Object
- Social Presence
- Social Status of the Attendees
- Social Worth
- Socioeconomic Status
- Spare Money
- Spending Implies Wealth
- Stock Risk Based on Price Transitions
- Stress (Environmental)
- Subjective Knowledge of the Product Class (Before Entering Store)
- Superiority (Purchase-Related)
- Sympathy of the Business
- Taste Evaluation (General)
- Thinking About GOD (State)
- Threat to Freedom
- Threat to Freedom (Message)
- Tightness (Normative Expectations for the Society)
- Travel Likelihood to the Foreign Country
- Trust in the Personnel
- Trust in the Retailer
- Trust in the Robo Advisor (Affective)
- Typicality of Message Phrasing (High-End Brand)
- Uncertainty Avoidance
- Underdog (Start-Up)
- Usefulness of the Employee?s Information
- Validity
- Value of Self-Expression
- Value of the Product
- Value of the Product
- Volatility
- Warm Food ? Calorie Richness Relationship
- Warm Glow From Being Altruistic
- Warm Glow From Doing Something Good
- Warm Glow from Purchasing the Fair Trade Product
- Warm Glow from Using the Object
- Warmth of the Brand
- Warmth of the Brand
- Weather?s Effect on Mood (Positive)
- Willingness to Buy the Product Recommended by the Salesperson
- Willingness to Disclose on the Device
- Willingness to Provide Information
- Willingness to Provide Personal Information
- Worries About the Crisis (COVID-19)
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