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The Marketing Scales Handbooks
Volume 8 Table of Contents*
As in the previous volumes, multiple instances of scales with the same title (e.g., #8 and #9) refer to different measures of the same construct. In contrast, when there were multiple uses of the same or very similar measures during the time period covered, they were included in the same review.
- Ad Attribute Importance (Artistic Originality)
- Ad Attribute Importance (Authenticity)
- Ad Attribute Importance (Executional Quality)
- Ad Claim’s Precision
- Ad Headline Metaphoric Level
- Affirmation of Customers
- Aloneness
- Analytic/Holistic Thinking Style
- Analytic/Holistic Thinking Style
- Anger
- Anger (Empathetic)
- Animosity Toward Outsourced Countries
- Anxiety (General)
- Anxiety (Purchase)
- Appropriateness of the Warranty Time Units
- Attachment Avoidance
- Attachment to a Person
- Attachment to the Company (Anxiety)
- Attachment to the Company (Comforting)
- Attention Overload
- Attitude Toward Advergames for Children (Negative)
- Attitude Toward Advergames for Children (Positive)
- Attitude Toward Advertising (Credibility)
- Attitude Toward Advertising (Entertaining)
- Attitude Toward Advertising (General)
- Attitude Toward Advertising (Good for Economy)
- Attitude Toward Advertising (Informative)
- Attitude Toward Advertising (Materialism)
- Attitude Toward Advertising (Social Role)
- Attitude Toward Consuming the Food
- Attitude Toward In-Game Advertising (Believability)
- Attitude Toward In-Game Advertising (Entertaining)
- Attitude Toward In-Game Advertising (General)
- Attitude Toward In-Game Advertising (Realism Enhancement)
- Attitude Toward Offshoring
- Attitude Toward Personalized Advertising (Benefits)
- Attitude Toward Personalized Advertising (Irritating)
- Attitude Toward Puzzles
- Attitude Toward Reading
- Attitude Toward Shopping Websites (Aesthetics)
- Attitude Toward Shopping Websites (Community)
- Attitude Toward Shopping Websites (Customization)
- Attitude Toward Shopping Websites (Information Benefits)
- Attitude Toward the Ad (Affective)
- Attitude Toward the Ad (Deceptive)
- Attitude Toward the Ad (Humorous)
- Attitude Toward the Ad (Relevance)
- Attitude Toward the Ad (Trustworthiness)
- Attitude Toward the Brand Extension
- Attitude Toward the Brand Extension
- Attitude Toward the Brand
- Attitude Toward the Brand
- Attitude Toward the Cause
- Attitude Toward the Company (Social Responsibility)
- Attitude Toward the Company's Communications
- Attitude Toward the Experience
- Attitude Toward the Game
- Attitude Toward the Game
- Attitude Toward the Hiking Boots
- Attitude Toward the Hotel
- Attitude Toward the Movie (General)
- Attitude Toward the Object (Disgusting)
- Attitude Toward the Person
- Attitude Toward the Pricing Policy
- Attitude Toward the Promotional Offer
- Attitude Toward the Responsible Drinking Ad (Challenge Appraisals)
- Attitude Toward the Responsible Drinking Ad (Threat Appraisals)
- Attitude Toward the Retailer (General Evaluative)
- Attitude Toward the Salesperson (Informative)
- Attitude Toward the Store Brand
- Attitude Toward Touching
- Attitude Toward Word-of-Mouth (Being Helpful)
- Attitude Toward Word-of-Mouth (Self-Appraisal)
- Attitude Toward Word-of-Mouth (Self-Enhancement)
- Attitude Toward Word-of-Mouth (Social Bonding)
- Attitude Toward Word-of-Mouth (Social Comparison)
- Attitude Toward Word-of-Mouth (Teach Cultural Values)
- Attractiveness (General)
- Authenticity of the Story
- Availability of Green Products
- Avoidance of Personalized Advertising
- Awareness of Surroundings
- Behavior of Other Customers (Suitability)
- Benefits of Organic Food
- Brand Anthropomorphism
- Brand Consciousness
- Brand Equity
- Brand Extension Authenticity (Avoiding Exploitation)
- Brand Extension Authenticity (Honoring Heritage)
- Brand Extension Authenticity (Maintaining Standards & Style)
- Brand Extension Authenticity (Preserving Essence)
- Brand Extension Fit (Functional)
- Brand Extension Fit (Image)
- Brand Extension Fit (Relevance)
- Brand Extension Fit (Similarity)
- Brand Extension Fit (Similarity)
- Brand Globalness
- Brand Image (Conservative)
- Brand Image (Innovative)
- Brand Improvement
- Brand Schematicity
- Brand Usage (Conspicuousness)
- Brand Values (Openness)
- Brand Values (Self-Enhancement)
- Brand Values (Socially Responsible)
- Cause Participation Via Purchase
- Change (General)
- Charitable Behaviors (Social Reinforcement)
- Choice Difficulty
- Choice Maximization
- Cognitive Resource Demands
- Cognitive Resource Demands
- Commercial Friendship Likelihood
- Commitment to Sustainability in a Social Medium (Internalization)
- Commitment to Sustainability in a Social Medium (Involvement)
- Commitment to Sustainability in a Social Medium (Responsibility)
- Communication Encouragement (Parent/Child)
- Company Profit-Maximization
- Company Reputation (Dependability)
- Competitive Intensity of the Brand
- Competitive Interpersonal Interaction
- Compliance with Norms to Purchase Green Products
- Composting Intention
- Conceptual Fluency of the Brand
- Congruence (Self with Product)
- Consequences of Unhealthy Eating (Severity)
- Consequences of Unhealthy Eating (Vulnerability)
- Conservation Behavior
- Conservation Intention (Paper)
- Conspicuous Logo Preference
- Consumption Experiences (Confidence Building)
- Consumption Experiences (Novelty Seeking)
- Consumption Experiences (Social Benefits)
- Consumption Knowledge (Breadth)
- Consumption Knowledge (Depth)
- Controllability of Shopping Websites
- Country’s Need for Help
- Country-of-Origin Product Image (General)
- Country-of-Origin Product Image (General)
- Creativity (Personal)
- Creativity (Personal)
- Creativity of the Product
- Credibility of Brand-Related Communications
- Currency Conversion Ease
- Decision Closure
- Decision Importance
- Diet Restriction
- Dieting Expertise
- Difficulty Writing about the Experience
- Discomfort (Physical)
- Discomfort (Social)
- Discount Calculation Ease
- Distraction During the Study
- Donation Intention
- Ease of Justifying a Moral Position
- Eating Behavior (Emotional)
- Eating Behavior (Restraint)
- Eating Control Behavior
- Eating Control Confidence
- Ecocentrism
- Edibility of the Product
- Effectiveness of the Treatment for a Lethal Condition
- Efficacy of Another's Response to One's Participation
- E-Mail Forwarding Ability
- E-Mail Opening Ability
- Empathy
- Engagement (General)
- Engagement with the Program
- Environmentalism (Activist Behavior)
- Environmentalism (Apathy)
- Environmentalism (Purchasing Behavior)
- Environmentalism (Purchasing Behavior)
- Environmentalism (Reducing Air Pollution)
- Environmentalism (Reducing Pollution)
- Environmentalism (Social Norms)
- Environmentalism (Solid Waste Reduction)
- Environmentalism (Sustainability Importance)
- Envy
- Exchange Equity (Across Customers)
- Expertise (General)
- Expertise with Green Products
- Expertise with Video Games
- Fairness of the Return Shipping Policy
- Fear of Disapproval
- Financial Well-Being
- Fit (Ad with Product)
- Fit (Brand-Brand)
- Focus on Friends
- Food Salience
- Gambling Decision Difficulty
- Game Playing Arousal
- Game Playing Enjoyment
- Goal Attainment Motivation
- Green Products Identification Ability
- Group Belongingness (Future)
- Group Heterogeneity
- Guilt
- Guilt
- Guilt (Expected)
- Health Benefits of the Product (Immediate)
- Health Benefits of the Product (Long-term)
- Health Consciousness
- Health Risk Assessment
- Health Risk Assessment
- Homophily
- Hoping for an Ideal Product
- Identity Synergy
- Imagery Fluency
- Importance (General)
- Impression Management
- Information Load
- Innovation Ability (Company’s)
- Innovation Ability (Company’s)
- Innovativeness (Technological)
- Innovativeness Importance (Technological)
- Intention to Download the Coupon
- Intention to Play the Game
- Intention to Use the Lawyer
- Involvement in the Task
- Justice (Procedural)
- Justice (Procedural)
- Justice Concerns about Others
- Justice Efficacy (Purchase of Free Trade Products)
- Justice Restoration Efficacy (Purchase of Free Trade Products)
- Justice Restoration Potential
- Justice Restoration Potential (Purchase of Fair Trade Products)
- Knowledge (Subjective)
- Knowledge of Financial Products (Objective)
- Knowledge of Product Component Prices
- Knowledge of Stores' Prices
- Knowledge of the Investment (Subjective)
- Knowledge of the Product Class
- Knowledge of Vitamins (Subjective)
- Legitimation of Online Gambling (Normative)
- Likelihood of Trying the Medication
- Loneliness (Emotional)
- Loneliness (General)
- Loneliness (Social)
- Loyalty to the Retailer
- Loyalty to the Store
- Maladaptive Responses to the Environmental Challenge
- Mathematical Strength
- Moral Decoupling of a Person’s Actions
- Morality of the Brand
- Multicomponent Product Systems (Combination/Integration)
- Need for Human Interaction (Store Checkout)
- Need to Belong
- New Product Ideas (Designer Constraints)
- New Product Ideas (Designer Diversity)
- New Product Ideas (Designer Quantity)
- Novelty (General)
- Outrage at the Church Practice
- Packaging's Role in Controlling Consumption
- Participation (Patient with Physician)
- Participation Enjoyment (Service Process)
- Performance of the Athlete
- Performance of the CEO
- Performance of the Governor
- Persuasion Resistance
- Physical Appearance of Other Customers
- Preference for Numerical Information
- Pressure to Conform in an Evaluation
- Prestige of Consuming the Product
- Prestige of the Behaviors (Comparative)
- Price Equity (Insurance Premiums)
- Price Knowledge Confidence (Product Category)
- Pride
- Pride in Game Playing Performance
- Privacy Concerns with Personalized Advertising
- Product Contamination from Other Customers
- Product Effectiveness
- Product Effectiveness (Concentratedness)
- Product Evaluation (Food)
- Product Scarcity
- Product Sharing Knowledge
- Product Sharing Likelihood
- Production Effort
- Public Transportation Usage Intention
- Publicness/Privateness of Consumption
- Purchase Dissimilarity
- Purchase Intention (Company’s Products)
- Quality of Green Products
- Quality of Product Manufacturing
- Quality of the Brand
- Quality of the Brand
- Quality of the Brand
- Quality of the Brand Extension
- Reactance
- Recommending a Friend
- Reconciling With the Company
- Recycling Benefits
- Regret about Purchasing from the Retailer
- Relationship Importance (Customer with Business)
- Relative Dullness of Two Ads
- Relevance of the Story
- Reliability of the Brand
- Religious Commitment
- Repurchase Intention (Shopping Websites)
- Resentment
- Response Efficacy (Following Nutritional Guidelines)
- Responsibility for Product Return (Retailer)
- Responsibility for Product Return (Self)
- Reversal of the Story
- Risk (Product Scarcity)
- Risk of Buying an Unfamiliar Brand
- Satisfaction with Shopping Websites
- Satisfaction with the Medical Service
- Satisfaction with the Recovery Process
- Satisfaction with the Shopping Experience
- Saving Money
- Self-Accountability
- Self-Awareness (Private)
- Self-Control (Spending)
- Self-Efficacy (Following Nutritional Guidelines)
- Self-Efficacy (High)
- Self-Efficacy (Low)
- Self-Efficacy (Participation)
- Self-Efficacy (Recovery)
- Self-Efficacy (Self-Service Checkout Technology)
- Self-Image Congruence with the Event
- Self-Integration in Production
- Self-View
- Self-View
- Sharing (Social Utility)
- Shopping Control When With Others
- Shopping Intention
- Shopping Intimacy
- Shopping Orientation (Price vs. Quality)
- Shopping Orientation (Task Completion)
- Similarity to Another Person
- Similarity to Other Customers
- Similarity to the Ad Creator
- Skepticism of Retailer’s Advertised Prices
- Skepticism of the Low-Price Guarantee
- Skepticism Toward the Price Information in the Ad
- Social Media Usage
- Social Status Insecurity
- Sophistication (General)
- Spending Control Failure (Psychological Consequences)
- Store Attributes Beliefs
- Store's Price-related Image
- Stressfulness (General)
- Substitutability of a Shared vs. Owned Product
- Superiority (Social)
- Support for Customers
- Suspensefulness of the Object
- Suspicion of an Ulterior Motive
- Switching Costs (Store Checkout Method)
- Targetedness of the Ad
- Taste Evaluation
- Taste Evaluation
- Telepresence
- Telepresence (Internet Shopping)
- Telepresence (Negative Physiological Responses)
- Temporal Orientation (Present)
- Threatened
- Time Pressure (Grocery Shopping)
- Tiredness from Exercise
- Trust in Companies Producing Green Products
- Trust in Companies Selling Fair Trade Products
- Trust in Internet Shopping
- Trust in Internet Shopping
- Trust in the Brand
- Trust in the Online Store
- Trust in the Salesperson
- Trust in the Salesperson
- Trust in the Store
- Typicality (General)
- Typicality of Message Phrasing
- Typicality of the Brand Strategy
- Uncertainty of Downsizing Effects
- Understanding the Experience
- Uniqueness of the Brand
- Value of the Magazine
- Values (Altruistic)
- Viral E-Mail Forwarding (Opportunity)
- Viral E-Mail Opening (Opportunity)
- Viral E-Mail Opening (Subject Relevance)
- Visual Appeal
- Warmth
- Website Interactivity (Speed of Response)
- Willingness to Pay a Price Premium
- Willingness to Play the Game Again
- Willingness to Purchase the Company's Products
- Willingness to Support the Politician After a Scandal
- Willingness to Try the Snack Food
- Word-of-Mouth (Positive)
- Word-of-Mouth Intention (Positive)
- Word-of-Mouth Likelihood (Negative)
- Word-of-Mouth Likelihood (Negative)
- Word-of-Mouth Likelihood (Positive)
- Worry
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