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The Marketing Scales Handbooks
Volume 11 Table of Contents*
A list of the 400 scales reviewed in Volume 11 is provded below. As in the previous volumes, multiple instances of scales with the same title (e.g., #336-#339) refer to very different measures of the same construct. In contrast, in the very few cases where there were multiple uses of the same or extremely similar measures during the time period covered, they were included in the same review.
- Abandonment Likelihood (Permanent)
- Activation (Energetic)
- Ad Elicited Inspiration
- Ad Targeting Based on Cross-Website Tracking
- Ad Targeting Based on Inferred Personal Information
- Ad Targeting Based on Stated Personal Information
- Ad Targeting Based on Within-Website Tracking
- Adventurous Self-Image
- Affect Toward Receiving the Refund
- Affective Response to the Ad (Fear)
- Affective Response to the Brand (Evoking Nature)
- Affective Response to the Object
- Agentic Orientation of the Company (High)
- Agentic Orientation of the Company (Low)
- Aggression (Anger)
- Aggression (Hostile)
- Aggression (Physical)
- Aggression (Verbal)
- Aggressiveness of the Source
- Agitation
- Agreeableness
- Anxiety (Death)
- Appropriateness (General)
- Arousal (Energetic)
- Arousal (Hedonic Tone)
- Arousal (Tense)
- Association Between Two Products Promoted Together
- Attachment to the Brand
- Attachment to the Branded Product
- Attention to the Person
- Attitude Toward Advertising (Informative)
- Attitude Toward Buying Locally Produced Foods
- Attitude Toward Commercials (Negative)
- Attitude Toward Customizing Products
- Attitude Toward Referral Programs
- Attitude Toward Rent-to-Own Businesses
- Attitude Toward the Ad (Credibility)
- Attitude Toward the Ad (Greenwashing)
- Attitude Toward the Charity's Financial Needs
- Attitude Toward the Family Brand
- Attitude Toward the Offer
- Attitude Toward the Person (Admiration)
- Attitude Toward the Person (Humorous)
- Attitude Toward the Political Candidate
- Attitude Toward the Sales Promotion (Price)
- Attitude Toward the Service Provider (Knowledge of Customer's Needs)
- Attitude Toward the Sponsorship
- Attitude Toward the Sponsorship
- Attitude Toward the Webpage (Entertaining)
- Attitude Toward the Webpage (Informativeness)
- Attitude Toward the Webpage (Sensory Appeal)
- Avoidance of Large Food Businesses
- Avoidance of Products with a Particular Chemical
- Behavioral Control (Situational)
- Belief in Luck
- Believability of the Virtual Reality Display
- Belongingness (State)
- Blame Attribution
- Blameworthiness
- Brand Anthropomorphism (Supportive)
- Brand Authenticity
- Brand Concept Fluency
- Brand Exclusivity
- Brand Forgiveness
- Brand Improvement
- Brand Loyalty
- Brand Personality (Authoritative)
- Brand Preference Compatibility With Partner
- Branded App Usability (Personalization)
- Branded App Usability (Speed)
- Branded App Usability (User-Friendliness)
- Charitability (General)
- Child Labor Importance in Purchase Decisions
- Chronotype
- Closeness in the Dyadic Task
- Cognitive Flexibility
- Color Intensity
- Commitment to the Service Provider
- Communal Motive Attributions by the Company
- Communal Orientation of the Company (High)
- Communal Orientation of the Company (Low)
- Community Participation Intentions
- Community Support for the Team
- Company Ratings Typicality
- Competence (General)
- Competitive Intensity of the Auction
- Competitiveness (Interpersonal)
- Concern About Time Until Retirement
- Conflict Between Partners
- Conformity of the Person in the Ad
- Congruence (Self with Brand)
- Congruence (Self with Brand Users)
- Connectedness to the Community
- Connectedness with an Individual
- Corporate Social Responsibility (Company's Ability)
- Corporate Social Responsibility (Company's Commitment)
- Credibility of the Reviewer
- Crowding
- Cultural Orientation (Horizontal Individualism)
- Cultural Orientation (Vertical Collectivism)
- Customer Journey Design (Consistency of Touchpoints)
- Customer Journey Design (Context Sensitivity of Touchpoints)
- Customer Journey Design (Thematic Cohesion of Touchpoints)
- Customer Journey Effectiveness
- Customer Participation Formalization
- Decision-Making Avoidance (Domain Specific)
- Decision-Making Confidence (Domain Specific)
- Dejection
- Depletion of Mental Energy
- Desirability of Control
- Desirability of the Person
- Desire for Autonomy
- Desire for Competence
- Desire for More Precise Information
- Desire for Predictability
- Desire for Rewards
- Desire for Sensory Contact with the Person
- Desire for Status Among Brand Users
- Desire to Create by Hand
- Developmental Feedback on Customer Participation
- Diagnostic Cue Superiority (Sales vs. Stock Level)
- Dichotomous Thinking
- Diet Restriction
- Disappointment (Anticipated Choice)
- Discomfort (Affective)
- Discomfort (Physical)
- Discount Size
- Disgust (Animal Reminder)
- Disgust (Contamination)
- Disgust (Core)
- Distraction During the Shopping Trip
- Distraction During the Shopping Trip Task
- Distraction During the Task
- Dominance of the Object
- Donation Choice Autonomy
- Donation Effort
- Donation Likelihood
- Drinking Intentions (Alcohol)
- Driving Expertise
- Ease of Visualization (Furniture in a House)
- Economic Mobility
- Eeriness of the Object
- Efficacy of the App in Goal Pursuit
- Effort to Follow Professional's Advice
- Emotionality (Anxiety)
- Employee's Active Problem Solving
- Empowerment (Customer with Company)
- Empowerment (Interpersonal)
- Emptiness
- Engagement with the Brand in the Game (Affective)
- Engagement with the Brand in the Game (Cognitive)
- Engagement with the Virtual Reality Display
- Enjoyment
- Entitativity
- Entitativity
- Entitativity of the Sales Team (Cohesiveness)
- Environmentalism Felt with the Product
- External Search Ability
- Extraversion
- Extraversion
- Facing Obstacles
- Fashionable Self-Image
- Financial Behaviors (Positive)
- Financial Goal (Maximizing Gains)
- Financial Goal (Minimizing Losses)
- Financial Knowledge Confidence
- Financial Literacy
- Financial Responsibility
- Financial Security (Expected Future)
- Financial Situation (Negative Affect)
- Financial Status
- Financial Stress
- Financially Constrained
- Fit (Brand with Brand)
- Fit (Brand With Cause)
- Flow Experience
- Flow (Going Against)
- Fluency of the Font
- Fresh Start Mindset
- Goal Activation (Outcome-Focused Self-Improvement)
- Goal Activation (Process-Focused Self-Improvement)
- Goal Attainment Motivation
- GOD's Help with Personal Problems
- GOD's Intervention in One's Life
- GOD's Protection From Harm
- Health Condition Controllability
- Healthiness of the Food
- Healthy Eater Self-Image
- Hispanic Acculturation in the U.S. (Language Use)
- Hispanic Acculturation in the U.S. (Media Use)
- Hispanic Acculturation in the U.S. (Social Relations)
- Homophily
- Homophily
- Humanization of the Product
- Identification with the Company
- Identification with the Hobby
- Identity Threat
- Identity Threat (Language)
- Imagery (Purchasing Associated Products)
- Implicit Health Theory (Immutability)
- Implicit Health Theory (Malleability)
- Impression Management (Opinion Change)
- Informativeness of the Recommendation
- Informedness (Pre-purchase)
- Interest in the Object'ss Creation Story
- Interest in the Sale
- Intrasexual Competition
- Involvement in the Study
- Involvement with a Direct Bank Choice
- Involvement with the Vlogger (Parasocial)
- Isolation (Social)
- Justice Restoration
- Knowledge of Annuities (Subjective)
- Lethargy
- Liberalism (Political)
- Likelihood of Saving Money
- Love for a Partner
- Machinization
- Misrepresentation by the Person
- Mobile Financial App Error
- Mobile Financial App Usage Likelihood
- Mobile Phone Dependence
- Morality of the Object
- Morality of the Person
- Motivation to Please
- Narrative Transportation
- Narrative Transportation of the Ad
- Need to Connect with Other FAns
- Neglect of Patient's Medical Uniqueness
- Openness
- Openness to Learning
- Originality of the Object
- Owner Status Compared to Non-Owners
- Parental Mediation of Child's Online Activity
- Parenting Emotions
- Parenting Thoughts
- Participation in Referral Reward Programs
- Permanence of the Medium?s Format
- Perseverance of Effort
- Photo-Taking Distraction From the Experience
- Power (Situational)
- Power Distance in Organizations
- Power in Product Domains (Companies vs. Consumers)
- Power of the Company
- Power of the Employee
- Pressure to Finish
- Price Consciousness
- Primary Parental Responsibility for Child's Future Needs
- Primary Parental Responsibility for Child's Immediate Needs
- Produce Abnormality
- Produce Safety
- Product Anonymity
- Product Experience Accuracy
- Product Innovativeness (Comparative)
- Product Purchase Embarrassment
- Product Usage (Aggregate)
- Product Usage (Periodic)
- Product Usage (Public or Private)
- Product's Past Identity
- Product's Story
- Prosocial Behavior (Interpersonal)
- Psychological Ownership (Control Route)
- Psychological Ownership (Knowledge Route)
- Psychological Ownership (Self-investment Route)
- Psychological Ownership By Another Customer
- Psychological Ownership By Another Person
- Public Commitment to a Brand
- Purchase Likelihood
- Pushed By an External Force
- Quality Consciousness
- Quality of the Produced Foods (Local vs. Distant)
- Quality of the Product
- Quality Variance (Products)
- Reactance (Need for Agency)
- Recycling Rumination (Transformation into New Products)
- Regret (Anticipated Choice)
- Regret for Actions Taken
- Relational Influence on Food Decisions
- Relationship Formation Activation
- Relationship Maintenance Activation
- Relationship Norm Orientation (Communal vs. Exchange)
- Repatronage Intention
- Request for Legal Help
- Resilience
- Response to Sub-Goal Success (Licensing)
- Response to Sub-Goal Success (Persistence)
- Responsibility in the Dyadic Decision Process
- Revenge Intensity
- Review Specificity
- Reviewer's Writing Effort
- Risk (Financial)
- Risk (Psychological)
- Risk (Social)
- Riskiness of the Purchase
- Role Clarity in the Community
- Romantic Attachment Style (Anxiety)
- Romantic Motivation Activity
- Romantic Relationship Intentions
- Romantic Status
- Satisfaction with Personal Sacrifice
- Satisfaction with the Bank
- Satisfaction with the Product Purchased from a Particular Retailer
- Satisfaction with the Salespeople's Service
- Saving Money a Particular Way
- Schadenfreude (Malicious Joy)
- Security of the Credit Card App
- Self-Brand Signaling in Online Posting
- Self-Consciousness (Private)
- Self-Control (Spending)
- Self-Efficacy (Financial)
- Self-Efficacy (Financial)
- Self-Efficacy (General)
- Self-Efficacy (General)
- Self-Efficacy (Life)
- Self-Importance
- Self-Worth Due to GOD's Love
- Seller Influence Tactics (Information Exchange & Recommendations)
- Seller Influence Tactics (Ingratiation & Inspirational)
- Seller Influence Tactics (Threats & Promises)
- Sensory Control (Touch)
- Sensory Control (Voice)
- Sensory Feedback (Visual)
- Sensory Stimulation
- Service Failure Severity
- Service Performance Expectations
- Service Quality (Employee's Empathy)
- Similarity to Members of the Community
- Size (General)
- Social Bonding Importance
- Social Categorization Within the Community
- Social Costs of Making Recommendations
- Social Dominance Orientation
- Social Dominance Orientation
- Social Rejection Due to Choice
- Social Status Pursuit Within the Community
- Softness of the Object
- Softness of the Object
- Softness of the Object
- Softness of the Object
- Spatial Presence
- Special Treatment of Customers Based on Financial Status
- Specialness Felt with the Product
- Sponsor's Concern For the Event
- Sponsor's Effect on Brand Purchase
- Sponsor's Effect on Event Attendance
- Stability (Personal)
- Stability (Social)
- Status Felt in The Restaurant
- Status of the Employee
- Status of the Restaurant
- Stock Market Investment Experience
- Stock Market Investment Risk Aversion
- Stock Performance Expectations
- Stock Performance Uncertainty
- Subscription's Benefits
- Subscription's Cost
- Success In the Class
- Success on the Exam
- Sunscreen Usage Likelihood
- Support for the Upgrade
- Supported in All Situations
- Tangibility
- Task Affirmation of Core Values
- Taste Evaluation
- Temporal Focus
- Temporal Proximity of Wait Period
- Thinness Importance
- Threatened (Identity)
- Tie Strength
- Tightness (Country)
- Tightness (Personal)
- Tipping Importance
- Travel Intention
- Trust in Algorithms (Affective)
- Trust in Algorithms (Cognitive)
- Trust in the Technological Interface
- Uncertainty (Aleatory)
- Uncertainty (Epistemic)
- Understanding the Company's Business
- Uniqueness
- Uniqueness of the Object
- Uniqueness (Self)
- Value of the Company's Donation
- Value of the Investment
- Variety in Product-by-Attribute Table
- Variety-Seeking Tendency (Brands)
- Visual Attractiveness
- Visual Complexity of the Object
- Vitality
- Warmth (General)
- Warmth (General)
- Website Usage Intensity
- Website Usage Intention
- Willingness to Interact with the Salesclerk Again
- Willingness to Recycle
- Willingness to Take Investment Risk
- Willingness to Visit Again
- Word-of-Mouth Intention (Positive)
- Word-of-Mouth Intention (Positive)
- Word-of-Mouth Pleasure (Product)
* If you are interested in this volume, download a sample to see more of the book's contents.