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The Marketing Scales Handbooks
Volume 11 Table of Contents*
A list of the 400 scales reviewed in Volume 11 is provided below. As in the previous volumes, multiple instances of scales with the same title (e.g., #336-#339) refer to very different measures of the same construct. In a few cases when there were multiple articles in which the same or extremely similar measures were reported during the time period covered, they were included in the same review.
- Abandonment Likelihood (Permanent)
- Activation (Energetic)
- Ad Elicited Inspiration
- Ad Targeting Based on Cross-Website Tracking
- Ad Targeting Based on Inferred Personal Information
- Ad Targeting Based on Stated Personal Information
- Ad Targeting Based on Within-Website Tracking
- Adventurous Self-Image
- Affect Toward Receiving the Refund
- Affective Response to the Ad (Fear)
- Affective Response to the Brand (Evoking Nature)
- Affective Response to the Object
- Agentic Orientation of the Company (High)
- Agentic Orientation of the Company (Low)
- Aggression (Anger)
- Aggression (Hostile)
- Aggression (Physical)
- Aggression (Verbal)
- Aggressiveness of the Source
- Agitation
- Agreeableness
- Anxiety (Death)
- Appropriateness (General)
- Arousal (Energetic)
- Arousal (Hedonic Tone)
- Arousal (Tense)
- Association Between Two Products Promoted Together
- Attachment to the Brand
- Attachment to the Branded Product
- Attention to the Person
- Attitude Toward Advertising (Informative)
- Attitude Toward Buying Locally Produced Foods
- Attitude Toward Commercials (Negative)
- Attitude Toward Customizing Products
- Attitude Toward Referral Programs
- Attitude Toward Rent-to-Own Businesses
- Attitude Toward the Ad (Credibility)
- Attitude Toward the Ad (Greenwashing)
- Attitude Toward the Charity's Financial Needs
- Attitude Toward the Family Brand
- Attitude Toward the Offer
- Attitude Toward the Person (Admiration)
- Attitude Toward the Person (Humorous)
- Attitude Toward the Political Candidate
- Attitude Toward the Sales Promotion (Price)
- Attitude Toward the Service Provider (Knowledge of Customer's Needs)
- Attitude Toward the Sponsorship
- Attitude Toward the Sponsorship
- Attitude Toward the Webpage (Entertaining)
- Attitude Toward the Webpage (Informativeness)
- Attitude Toward the Webpage (Sensory Appeal)
- Avoidance of Large Food Businesses
- Avoidance of Products with a Particular Chemical
- Behavioral Control (Situational)
- Belief in Luck
- Believability of the Virtual Reality Display
- Belongingness (State)
- Blame Attribution
- Blameworthiness
- Brand Anthropomorphism (Supportive)
- Brand Authenticity
- Brand Concept Fluency
- Brand Exclusivity
- Brand Forgiveness
- Brand Improvement
- Brand Loyalty
- Brand Personality (Authoritative)
- Brand Preference Compatibility With Partner
- Branded App Usability (Personalization)
- Branded App Usability (Speed)
- Branded App Usability (User-Friendliness)
- Charitability (General)
- Child Labor Importance in Purchase Decisions
- Chronotype
- Closeness in the Dyadic Task
- Cognitive Flexibility
- Color Intensity
- Commitment to the Service Provider
- Communal Motive Attributions by the Company
- Communal Orientation of the Company (High)
- Communal Orientation of the Company (Low)
- Community Participation Intentions
- Community Support for the Team
- Company Ratings Typicality
- Competence (General)
- Competitive Intensity of the Auction
- Competitiveness (Interpersonal)
- Concern About Time Until Retirement
- Conflict Between Partners
- Conformity of the Person in the Ad
- Congruence (Self with Brand)
- Congruence (Self with Brand Users)
- Connectedness to the Community
- Connectedness with an Individual
- Corporate Social Responsibility (Company's Ability)
- Corporate Social Responsibility (Company's Commitment)
- Credibility of the Reviewer
- Crowding
- Cultural Orientation (Horizontal Individualism)
- Cultural Orientation (Vertical Collectivism)
- Customer Journey Design (Consistency of Touchpoints)
- Customer Journey Design (Context Sensitivity of Touchpoints)
- Customer Journey Design (Thematic Cohesion of Touchpoints)
- Customer Journey Effectiveness
- Customer Participation Formalization
- Decision-Making Avoidance (Domain Specific)
- Decision-Making Confidence (Domain Specific)
- Dejection
- Depletion of Mental Energy
- Desirability of Control
- Desirability of the Person
- Desire for Autonomy
- Desire for Competence
- Desire for More Precise Information
- Desire for Predictability
- Desire for Rewards
- Desire for Sensory Contact with the Person
- Desire for Status Among Brand Users
- Desire to Create by Hand
- Developmental Feedback on Customer Participation
- Diagnostic Cue Superiority (Sales vs. Stock Level)
- Dichotomous Thinking
- Diet Restriction
- Disappointment (Anticipated Choice)
- Discomfort (Affective)
- Discomfort (Physical)
- Discount Size
- Disgust (Animal Reminder)
- Disgust (Contamination)
- Disgust (Core)
- Distraction During the Shopping Trip
- Distraction During the Shopping Trip Task
- Distraction During the Task
- Dominance of the Object
- Donation Choice Autonomy
- Donation Effort
- Donation Likelihood
- Drinking Intentions (Alcohol)
- Driving Expertise
- Ease of Visualization (Furniture in a House)
- Economic Mobility
- Eeriness of the Object
- Efficacy of the App in Goal Pursuit
- Effort to Follow Professional's Advice
- Emotionality (Anxiety)
- Employee's Active Problem Solving
- Empowerment (Customer with Company)
- Empowerment (Interpersonal)
- Emptiness
- Engagement with the Brand in the Game (Affective)
- Engagement with the Brand in the Game (Cognitive)
- Engagement with the Virtual Reality Display
- Enjoyment
- Entitativity
- Entitativity
- Entitativity of the Sales Team (Cohesiveness)
- Environmentalism Felt with the Product
- External Search Ability
- Extraversion
- Extraversion
- Facing Obstacles
- Fashionable Self-Image
- Financial Behaviors (Positive)
- Financial Goal (Maximizing Gains)
- Financial Goal (Minimizing Losses)
- Financial Knowledge Confidence
- Financial Literacy
- Financial Responsibility
- Financial Security (Expected Future)
- Financial Situation (Negative Affect)
- Financial Status
- Financial Stress
- Financially Constrained
- Fit (Brand with Brand)
- Fit (Brand With Cause)
- Flow Experience
- Flow (Going Against)
- Fluency of the Font
- Fresh Start Mindset
- Goal Activation (Outcome-Focused Self-Improvement)
- Goal Activation (Process-Focused Self-Improvement)
- Goal Attainment Motivation
- GOD's Help with Personal Problems
- GOD's Intervention in One's Life
- GOD's Protection From Harm
- Health Condition Controllability
- Healthiness of the Food
- Healthy Eater Self-Image
- Hispanic Acculturation in the U.S. (Language Use)
- Hispanic Acculturation in the U.S. (Media Use)
- Hispanic Acculturation in the U.S. (Social Relations)
- Homophily
- Homophily
- Humanization of the Product
- Identification with the Company
- Identification with the Hobby
- Identity Threat
- Identity Threat (Language)
- Imagery (Purchasing Associated Products)
- Implicit Health Theory (Immutability)
- Implicit Health Theory (Malleability)
- Impression Management (Opinion Change)
- Informativeness of the Recommendation
- Informedness (Pre-purchase)
- Interest in the Object'ss Creation Story
- Interest in the Sale
- Intrasexual Competition
- Involvement in the Study
- Involvement with a Direct Bank Choice
- Involvement with the Vlogger (Parasocial)
- Isolation (Social)
- Justice Restoration
- Knowledge of Annuities (Subjective)
- Lethargy
- Liberalism (Political)
- Likelihood of Saving Money
- Love for a Partner
- Machinization
- Misrepresentation by the Person
- Mobile Financial App Error
- Mobile Financial App Usage Likelihood
- Mobile Phone Dependence
- Morality of the Object
- Morality of the Person
- Motivation to Please
- Narrative Transportation
- Narrative Transportation of the Ad
- Need to Connect with Other FAns
- Neglect of Patient's Medical Uniqueness
- Openness
- Openness to Learning
- Originality of the Object
- Owner Status Compared to Non-Owners
- Parental Mediation of Child's Online Activity
- Parenting Emotions
- Parenting Thoughts
- Participation in Referral Reward Programs
- Permanence of the Medium?s Format
- Perseverance of Effort
- Photo-Taking Distraction From the Experience
- Power (Situational)
- Power Distance in Organizations
- Power in Product Domains (Companies vs. Consumers)
- Power of the Company
- Power of the Employee
- Pressure to Finish
- Price Consciousness
- Primary Parental Responsibility for Child's Future Needs
- Primary Parental Responsibility for Child's Immediate Needs
- Produce Abnormality
- Produce Safety
- Product Anonymity
- Product Experience Accuracy
- Product Innovativeness (Comparative)
- Product Purchase Embarrassment
- Product Usage (Aggregate)
- Product Usage (Periodic)
- Product Usage (Public or Private)
- Product's Past Identity
- Product's Story
- Prosocial Behavior (Interpersonal)
- Psychological Ownership (Control Route)
- Psychological Ownership (Knowledge Route)
- Psychological Ownership (Self-investment Route)
- Psychological Ownership By Another Customer
- Psychological Ownership By Another Person
- Public Commitment to a Brand
- Purchase Likelihood
- Pushed By an External Force
- Quality Consciousness
- Quality of the Produced Foods (Local vs. Distant)
- Quality of the Product
- Quality Variance (Products)
- Reactance (Need for Agency)
- Recycling Rumination (Transformation into New Products)
- Regret (Anticipated Choice)
- Regret for Actions Taken
- Relational Influence on Food Decisions
- Relationship Formation Activation
- Relationship Maintenance Activation
- Relationship Norm Orientation (Communal vs. Exchange)
- Repatronage Intention
- Request for Legal Help
- Resilience
- Response to Sub-Goal Success (Licensing)
- Response to Sub-Goal Success (Persistence)
- Responsibility in the Dyadic Decision Process
- Revenge Intensity
- Review Specificity
- Reviewer's Writing Effort
- Risk (Financial)
- Risk (Psychological)
- Risk (Social)
- Riskiness of the Purchase
- Role Clarity in the Community
- Romantic Attachment Style (Anxiety)
- Romantic Motivation Activity
- Romantic Relationship Intentions
- Romantic Status
- Satisfaction with Personal Sacrifice
- Satisfaction with the Bank
- Satisfaction with the Product Purchased from a Particular Retailer
- Satisfaction with the Salespeople's Service
- Saving Money a Particular Way
- Schadenfreude (Malicious Joy)
- Security of the Credit Card App
- Self-Brand Signaling in Online Posting
- Self-Consciousness (Private)
- Self-Control (Spending)
- Self-Efficacy (Financial)
- Self-Efficacy (Financial)
- Self-Efficacy (General)
- Self-Efficacy (General)
- Self-Efficacy (Life)
- Self-Importance
- Self-Worth Due to GOD's Love
- Seller Influence Tactics (Information Exchange & Recommendations)
- Seller Influence Tactics (Ingratiation & Inspirational)
- Seller Influence Tactics (Threats & Promises)
- Sensory Control (Touch)
- Sensory Control (Voice)
- Sensory Feedback (Visual)
- Sensory Stimulation
- Service Failure Severity
- Service Performance Expectations
- Service Quality (Employee's Empathy)
- Similarity to Members of the Community
- Size (General)
- Social Bonding Importance
- Social Categorization Within the Community
- Social Costs of Making Recommendations
- Social Dominance Orientation
- Social Dominance Orientation
- Social Rejection Due to Choice
- Social Status Pursuit Within the Community
- Softness of the Object
- Softness of the Object
- Softness of the Object
- Softness of the Object
- Spatial Presence
- Special Treatment of Customers Based on Financial Status
- Specialness Felt with the Product
- Sponsor's Concern For the Event
- Sponsor's Effect on Brand Purchase
- Sponsor's Effect on Event Attendance
- Stability (Personal)
- Stability (Social)
- Status Felt in The Restaurant
- Status of the Employee
- Status of the Restaurant
- Stock Market Investment Experience
- Stock Market Investment Risk Aversion
- Stock Performance Expectations
- Stock Performance Uncertainty
- Subscription's Benefits
- Subscription's Cost
- Success In the Class
- Success on the Exam
- Sunscreen Usage Likelihood
- Support for the Upgrade
- Supported in All Situations
- Tangibility
- Task Affirmation of Core Values
- Taste Evaluation
- Temporal Focus
- Temporal Proximity of Wait Period
- Thinness Importance
- Threatened (Identity)
- Tie Strength
- Tightness (Country)
- Tightness (Personal)
- Tipping Importance
- Travel Intention
- Trust in Algorithms (Affective)
- Trust in Algorithms (Cognitive)
- Trust in the Technological Interface
- Uncertainty (Aleatory)
- Uncertainty (Epistemic)
- Understanding the Company's Business
- Uniqueness
- Uniqueness of the Object
- Uniqueness (Self)
- Value of the Company's Donation
- Value of the Investment
- Variety in Product-by-Attribute Table
- Variety-Seeking Tendency (Brands)
- Visual Attractiveness
- Visual Complexity of the Object
- Vitality
- Warmth (General)
- Warmth (General)
- Website Usage Intensity
- Website Usage Intention
- Willingness to Interact with the Salesclerk Again
- Willingness to Recycle
- Willingness to Take Investment Risk
- Willingness to Visit Again
- Word-of-Mouth Intention (Positive)
- Word-of-Mouth Intention (Positive)
- Word-of-Mouth Pleasure (Product)
* If you are interested in this volume, download a sample to see more of the book's contents.