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The Marketing Scales Handbooks
Volume 9 Table of Contents*
Below is a listing of the 433 scales reviewed in Volume 9 of the series. Multiple instances of scales with the same title (e.g., #77-#79) refer to different measures of the same construct. In contrast, in the few cases where there were multiple uses of the same or extremely similar measures during the time period covered, they were included in the same review.
- Acceptance of Behavioral Targeting
- Ad Emphasis on Benefits vs. Attributes
- Ad Incongruence Resolution
- Ad-Evoked Interest in the Brand
- Advertising Relevance Expectation
- Affective Response to the Ad (Vulnerability)
- Altruism
- Anthropomorphism (General)
- Anthropomorphism of Time
- Anxiety (Social)
- Anxiety (Social)
- Appreciation Felt
- Argument Strength
- Arousal
- Arousal During the Auction
- Athletic Skill Control
- Athleticism
- Attachment to the Employees
- Attachment to the Other Customers
- Attention (Experiencing versus Mind Wandering)
- Attention to the Ad (General)
- Attention to the Ad (Message Content)
- Attention to the Celebrity’s Image
- Attitude Predictability
- Attitude Strength
- Attitude Toward “Green” Advertising (Usefulness)
- Attitude Toward “Green” Products
- Attitude Toward Advertising (Negative)
- Attitude Toward Advertising of a Brand (Future)
- Attitude Toward Advertising of a Brand (Past)
- Attitude Toward Non–Core Users
- Attitude Toward Personal Consumption of Alcohol
- Attitude Toward Sex in the Media
- Attitude Toward the Act (General)
- Attitude Toward the Act (Installing a Product)
- Attitude Toward the Ad (Activity Judgments)
- Attitude Toward the Ad (Attractiveness)
- Attitude Toward the Ad (Divergence)
- Attitude Toward the Ad (Informativeness)
- Attitude Toward the Ad (Liveliness)
- Attitude Toward the Ad (Meaningfulness)
- Attitude Toward the Ad (Surprising)
- Attitude Toward the Ad (Vividness)
- Attitude Toward the Ad’s Personalization
- Attitude Toward the Article
- Attitude Toward the Article (Clarity)
- Attitude Toward the Ban
- Attitude Toward the Brand (Celebrity Endorsement)
- Attitude Toward the Brand (Comparative)
- Attitude Toward the Brand (Symbolism)
- Attitude Toward the Company’s Altruism (Positive)
- Attitude Toward the Company’s Altruism (Positive)
- Attitude Toward the Eco-Label’s Source
- Attitude Toward the Food Product (Nutritiousness)
- Attitude Toward the Future
- Attitude Toward the Gift
- Attitude Toward the Object (General)
- Attitude Toward the Posted Complaint (Benign)
- Attitude Toward the Posted Complaint (Serious)
- Attitude Toward the Product/Brand (Meaningful)
- Attitude Toward the Retailer (Customer Oriented)
- Attitude Toward the Retailer (General Evaluative)
- Attitude Toward the Sports Team
- Attitude Toward the Store’s Prices
- Attitude Toward the Third-Party Label
- Attitude Toward the Website (Content)
- Attitude Toward the Website (Product Assortment)
- Attitude Toward the Website (Quality)
- Authenticity Evidence for a Product
- Authenticity of the Product
- Authenticity of the Product
- Autonomy
- Belief in a Just World
- Betrayal
- Brand Affordability
- Brand Importance
- Brand Loyalty
- Brand Loyalty
- Brand Loyalty
- Brand Parity
- Brand Preference
- Brand Pride
- Brand Status
- Brand’s Effect on Owner’s Status
- Calmness of the Experience
- Casual Sex Openness
- Cause Participation Conflict
- Celebrity Worship
- Closeness to the Person
- Closing Time Compliance
- Commitment (Affective)
- Communal Orientation
- Company Reshoring Motives (Extrinsic)
- Company Reshoring Motives (Intrinsic)
- Compatibility of a Product with Personal Values
- Competence
- Complaint Intentions
- Complexity of the Assortment
- Concern for the Needy (Friends)
- Concern for the Needy (Self)
- Conflicted
- Congruence (Self with Employees)
- Congruence of Employees
- Connectedness (Self with Group)
- Connectedness (Social)
- Control of the Space
- Convenience of Choosing Products from an Assortment
- Co-Production Effort
- Co-Production Enjoyment
- Corporate Social Responsibility (Effect on Customer’s Support)
- Corporate Social Responsibility (Obligation)
- Counterculturalism
- Cultural Identity
- Day Quality Expectation
- Deservingness (Special Purchase for Self)
- Desirability of Control
- Desire for Status
- Desire to Win the Auction
- Devotion to Another
- Dietary Control Behaviors
- Disconfirmation of the Experience
- Dominance-Seeking
- Dominating the Brand
- Donate to Improve Equality (Social Norms)
- Donation Efficacy
- Donation Happiness
- Dysfunctional Spending During Travel
- E-mail Message Informativeness
- E-mail Message Irritativeness
- E-mail Message Riskiness
- E-mail Sender Trustworthiness
- Empathy
- Empathy (Mentalizing Likelihood)
- Employee Rapport
- Empowerment (General)
- Engagement (Felt)
- Engagement (General)
- Engagement in the Choice Process
- Environmental Impact of the Product
- Environmentalism (Product Choices)
- Environmentalism (Purchasing Behavior)
- Ethnic Identification (Exploration & Commitment)
- Exhibitionism of the Person
- Expertise with Humor
- Fairness (Business’s Treatment of the Customer)
- Fate Malleability
- Fear of Negative Evaluation
- Fearfulness
- Figure-Ground Contrast in the Ad
- Financial Contentment
- Firm's Motivation to Help the Environment
- Focus on Affect During Ad Evaluation
- Fragility (Gender Comparison)
- Frequency of the Experience
- Gift Certificate Evaluation (Affective)
- Gift Inappropriateness
- Goal Commitment
- Gratitude Expressed by Others
- Group Comparison Concerns
- Group Competitiveness Desire
- Group Image Concerns
- Guilt
- Guilt
- Guilt
- Guilt (Not Buying Cause-Related Deal)
- Guilt Appraisal (Donation Failure)
- Happiness (State)
- Happiness with the Experience
- Health Importance
- Healthy Eating Concern (Gender Stereotype)
- Helpfulness
- Homophily
- Homophily
- Hope (Dispositional)
- Humanness
- Identification with the Environmental Organization
- Imagery Vividness (Visual)
- Implicit Person Theory
- Importance of Having Money
- Impulse Buying (Product Specific)
- Impulse Buying Tendency
- Incongruity (General)
- Infection Severity
- Informativeness (General)
- Insecurity (Social)
- Intelligence
- Intention to Engage in the Exercise
- Intention to Prevent Heart Disease
- Intention to Prevent Skin Cancer
- Intention to Support the Nonprofit
- Intrusion Pressure from Employees
- Intrusion Pressure from Employees
- Involvement (General)
- Involvement in the Exercise
- Involvement with Sales
- Involvement with the Internet
- Involvement with the Product Category (Choice Uncertainty)
- Involvement with the Product Category (Pleasure)
- Involvement with the Product Category (Sign)
- Involvement with the Sport
- Involvement with the Sports-related Event
- Justice of the Website (Distributive)
- Justice of the Website (Procedural)
- Knowledge (Domain Specific)
- Knowledge (Subjective)
- Lay Rationalism
- Littering Intention
- Love (Dispositional)
- Love (State)
- Loyalty Intentions
- Loyalty to the Store
- Malicious Intent by Employees
- Market Dynamism
- Materialism (Parent)
- Mind Wandering During a Task
- Money Saving Behaviors
- Mood (Global)
- Morality
- Morality
- Need for Cognition
- Need For Help (Person)
- Need for Uniqueness (General)
- Negotiation Power (Customer with Salesperson)
- Neutral (State)
- Norm Reasonability
- Novelty of the Advertised Product
- Organic Food’s Natural Content
- Organic Food’s Nutritional Value
- Other Person’s Confidence
- Other Person’s Goodwill
- Other Person’s Social Responsibility
- Others-Focused Experience
- Parental Style (Rejection)
- Parental Style (Warmth)
- Patronage Reduction
- Personality Adjustability
- Place Attachment
- Place Attachment (Physical)
- Place Attachment (Social)
- Place Dependence
- Place Distinction
- Place Identity
- Place Nostalgia
- Popularity of the New Product
- Power (Social)
- Power Distance
- Power Felt (State)
- Power from Distinctive Products
- Powerfulness
- Preference for Store Brands
- Price Believability
- Price Consciousness
- Price Fairness
- Price Liking
- Price-Quality Relationship
- Privacy Concerns (Company’s Misuse of Information)
- Privacy Concerns with Internet Usage
- Privacy of Response
- Product Component Centrality
- Product Component Centrality
- Product Component Importance
- Product Design (Aesthetic)
- Product Design (Functional)
- Product Design (Symbolic)
- Product Effectiveness (Energy Stimulation)
- Product Effectiveness (Stimulation Duration)
- Product Evaluation (Beverage)
- Product Evaluation (Credence)
- Product Evaluation (Experience)
- Product Evaluation (Search)
- Product Selection Freedom
- Production Effort
- Prorelationship Behaviors (Ability)
- Prorelationship Behaviors (Motivation)
- Prosocial Consumption (Close-Others)
- Prosocial Consumption (Distant-Others)
- Public Nature of Responses
- Punishment Seeking
- Purchase Activism
- Purchase Choice Certainty
- Purchase Intention (Organic Food)
- Purchase Reward Expectation
- Purchasing Power
- Quality Consciousness
- Quality of the Jeans
- Quality of the Meal
- Quality of the Service Provider’s Facilities
- Quality of the Store (Physical Environment)
- Quality of the Store
- Rapport with Employees
- Reactance (Intrusiveness)
- Realism of the Purchase Simulation
- Reasons Against Adopting the Innovation (Risk)
- Reasons Against Installing the Product (Cost)
- Reasons Against Installing the Product (Difficulty)
- Reasons for Installing the Product (Financial)
- Reasons for Installing the Product (Independence)
- Reasons for Using the Product (Convenience)
- Recycling Intention
- Reflected Appraisal of Persons in the Ad
- Regret about the Customization Decision
- Regulatory Focus of the Charity
- Relational Expectations
- Relational Sensemaking
- Relevance of the Slogan
- Religiosity (Affective)
- Religiosity (Behavioral)
- Religiosity (Cognitive)
- Reproductive Value (Gender Comparison)
- Repurchase Intention Towards the Service Provider
- Research Hypothesis Awareness
- Responsibility to Help Others
- Retail Patronage (By Store Type)
- Retaliation Against Employees
- Review Helpfulness
- Review Writer’s Intention to be Helpful
- Risk (Performance)
- Risk in Choosing From an Assortment
- Riskiness of Unprotected Sex
- Romantic Pursuit
- Safety of the Food Product
- Salesperson’s Customer Orientation (Functional)
- Salesperson’s Customer Orientation (Relational)
- Satisfaction with the Business
- Satisfaction with the Co-Production Process
- Satisfaction with the Customization Decision
- Satisfaction with the Discount
- Scarcity (Personal Resources)
- Self Image Concerns
- Self-Accountability for Group Performance
- Self-Concept (Collective)
- Self-Concept (Relational)
- Self-Concept (Self-Discipline)
- Self-Continuity Preference
- Self-Defining Experience
- Self-Esteem Attack Likelihood
- Self-Improvement Motivation
- Self-Regulatory Exertion (Math Task)
- Self-Regulatory Goal Progress
- Self-Transformation (Acquiring an Object)
- Service Dominant Orientation (Concerted)
- Service Dominant Orientation (Developmental)
- Service Dominant Orientation (Empowered)
- Service Dominant Orientation (Ethical)
- Service Dominant Orientation (Individuated)
- Service Dominant Orientation (Relational)
- Service Failure Attributions (Internal)
- Service Importance
- Service Quality (Empathy)
- Service Quality (Overall)
- Service Quality (Overall)
- Severity of the Situation
- Sharing an Experience with a Brand
- Shopping Choice Difficulty
- Shopping Convenience (General)
- Shopping Intention
- Shopping List Prioritization
- Shopping Orientation (Efficiency)
- Shopping Orientation (Hedonic)
- Shopping Trip Failure
- Shopping Value (Hedonic)
- Similarity in Employees’ Appearance
- Skepticism of the Product Claim
- Smoking-Related Beliefs (Negative)
- Sociability
- Social Attraction
- Social Attraction via Twitter
- Social Comparison (Appearance)
- Social Distance with the Mentally Ill
- Social Identification
- Social Presentation Concern
- Social Support
- Special Treatment Entitlement
- Special Treatment Entitlement from Employees
- Spending Aversion
- Sponsor/Sponsee Congruence
- Status (Social)
- Store Atmosphere
- Store Design (Attractiveness)
- Store Design (Interior Layout)
- Store Design (Ordering Costs)
- Superstitious Beliefs
- Support for Lowering the Minimum Drinking Age
- Switching Costs (Benefits Lost)
- Switching Costs (Investment)
- Switching Costs (Learning)
- Switching Costs (Uncertainty)
- Switching Intention
- Symbolic Embeddedness (Contentment)
- Symbolic Embeddedness (Happiness)
- Symbolic Embeddedness (Love)
- Symbolic Embeddedness (Love)
- Symbolic Embeddedness (Pride)
- Task Difficulty
- Task Enjoyment
- Taste Evaluation (General)
- Temporal Proximity
- Time Availability
- Time Availability
- Time Beneficialness
- Time Pressure from Employees
- Transformational Relationship Event
- Treatment Seeking Likelihood
- Trust (Interpersonal)
- Trust in Feelings
- Trust in the Organization’s Treatment of Members
- Trust in the Third-Party Label
- Trustworthiness (General)
- Uniqueness of the Design
- Usefulness of the Shopping Aid
- Value of the Transaction
- Values (Biospheric)
- Values (Egoistic)
- Variety Within the Assortment
- Visibility (Social)
- Visual Complexity
- Visual Processing Fluency (General)
- Visual Processing Fluency (Product Customization)
- Vividness (General)
- Vulnerability (Health)
- Water Conservation Intention
- Weariness
- Website’s User-Generated Content
- Willingness to Pay a Price Premium
- Willingness to Purchase a Product as a Gift
- Willingness to Purchase the Advertised Brand
- Willingness to Purchase the Company's Products
- Willingness to Share the Product Review via Twitter
- Word-of-Mouth (Negative)
- Word-of-Mouth Intention (Positive)
- Word-of-Mouth Intention for the Sports Team
- Word-of-Mouth Likelihood (General)
- Zero-Sum Beliefs
* If you are interested in this volume, download a sample to see more of the book's contents.