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The Marketing Scales Handbooks
Volume 13 Table of Contents*
The titles of the 450 scales in this volume are listed below. As in the previous volumes, multiple instances of scales with the same name (e.g., #13 - #17) refer to alternative measures of the same or very similar constructs.
- Absorption Tendency
- Accountability of the Product Creator
- Ad Activated Imagination
- Ad Emphasis (Abstractness)
- Ad Emphasis (Concreteness)
- Affect Felt During Product Evaluation
- Affect While Shopping
- Affective Response (Negative)
- Affective Response to the Ad (Joy)
- Affective Response to the Ad (Negative Feelings)
- Affective Response to the Ad (Overwhelmed)
- Agency (Donation)
- Anthropomorphism of the Object
- Anthropomorphism of the Object
- Anthropomorphism of the Object
- Anthropomorphism of the Object
- Anthropomorphism of the Object
- Anthropomorphism of the Product in the Ad
- Anticipated Mental Disruption (Task Comparison)
- Anticipated Stigmatization (Debt)
- Anticipatory Utility (Positive)
- Anxiety When Making Judgements (State)
- Argument Strength of the Political Campaign
- Arousal Evoked by the Ad
- Artificiality of the Device
- Ashamed
- Attachment to the Brand (Affection)
- Attachment to the Cell Phone (Emotional)
- Attention to the App
- Attitude Toward AI-Generated Images
- Attitude Toward Cigarettes (Ambivalence)
- Attitude Toward Consuming the Food
- Attitude Toward Cultural Activities
- Attitude Toward Food Waste
- Attitude Toward Interacting with Chatbots (Uncomfortable)
- Attitude Toward Interacting with Chatbots (Usefulness)
- Attitude Toward Reading the Story (Hedonic)
- Attitude Toward Reviews of The Retailer Across Channels
- Attitude Toward Secondary Selling Involving Company Property
- Attitude Toward Secondary Selling Involving Nonfocal Customers
- Attitude Toward Self-Reliance Aid
- Attitude Toward Sports
- Attitude Toward the Ad (Customization)
- Attitude Toward the Ad (Exaggerated)
- Attitude Toward the Ad (Interesting)
- Attitude Toward the Ad (Meaningful Relationships)
- Attitude Toward the Ad (Offensive)
- Attitude Toward the Ad (Sexuality)
- Attitude Toward the Advice (Warm)
- Attitude Toward the Brand
- Attitude Toward the Brand (Admiration)
- Attitude Toward the Brand (Author)
- Attitude Toward the Brand (Manipulativeness)
- Attitude Toward the Charity
- Attitude Toward the Company's App
- Attitude Toward the Device (Personalness)
- Attitude Toward the Experience (Fun)
- Attitude Toward the Experience (Happy)
- Attitude Toward the Food Product (Healthiness)
- Attitude Toward the Health Risk
- Attitude Toward the Issue (Acceptability)
- Attitude Toward the Music (Allegro)
- Attitude Toward the Name
- Attitude Toward the Online Shopping Experience (Hedonic)
- Attitude Toward the Person's Knowledge
- Attitude Toward the Place (Affective)
- Attitude Toward the Political Party
- Attitude Toward the Post Sender
- Attitude Toward the Product (After Consultant's Recommendation)
- Attitude Toward the Product (Personal Benefits)
- Attitude Toward the Product with a Particular Rating
- Attitude Toward the Request for Project Funding (Exploitation)
- Attitude Toward the Request for Project Funding (Exploration)
- Attitude Toward the Retail Experience
- Attitude Toward the Salesperson (Agreeableness)
- Attitude Toward the Salesperson (Empathy)
- Attitude Toward the Salesperson (Respectful)
- Attitude Toward the Store
- Attitude Toward the Video Program (Commercialization)
- Attitude Toward the Video Program (Enjoyment)
- Attitude Toward the Virtual Reality Experience (Immersion)
- Attitude Toward the Virtual Reality Experience (Presence)
- Attributional Confidence
- Auditory Inconspicuousness in the Store
- Authentic Personality (Accepting External Influences)
- Authentic Personality (Authentic Living)
- Authentic Personality (Self-Alienation)
- Authenticity of the Influencer
- Authenticity of the Person
- Authenticity of the Post
- Authenticity Seeking (Iconic)
- Authenticity Seeking (Personal)
- Authenticity Seeking (True)
- Automated Social Presence
- Aversion to Food Waste
- Balance in the Universe
- Belief in Free Will
- Benefits of Social Distancing to Prevent the Contagious Illness
- Body Appreciation
- Boredom
- Boundedness of the Experience
- Brand Advertisement Motivation
- Brand as a Collective of Anthropomorphic Characters
- Brand Authenticity (Credibility)
- Brand Authenticity (Symbolism)
- Brand Authenticity (Values)
- Brand Competence
- Brand Essence Characteristics (Emotional)
- Brand Essence Characteristics (Functional)
- Brand Essence Characteristics (Genuine)
- Brand Exclusivity
- Brand Identification
- Brand Interest
- Brand Loyalty (Attitudinal)
- Brand Loyalty (Behavioral)
- Brand Popularity
- Brand Preference (Purchase)
- Brand Similarity
- Brand Transgression Controllability
- Breach of Promise
- Caregiving (State)
- Certainty of the Product's Weight
- Certainty of the Purchase Decision
- Choice Uncertainty
- Cognitive Empathy with the Person in the Ad
- Cognitive Empathy with the Person in the Ad
- Communal Norms Concern
- Communal Norms Salience
- Communal Norms Violation
- Company Cost-cutting Effects on Customers
- Competence of the Brand Owner(s)
- Competence of the Object
- Competence with the AI Platform
- Comprehensiveness of the Information
- Concept of Creativity (Task Generated)
- Conformity Motivation (Opinions)
- Congruence (Self with Brand)
- Congruence (Self with the Brand's Ad)
- Connection with the Individual
- Connection with the Product Creators
- Consumption Imagery
- Continued Use of the Device
- Control of the Brand (Owners)
- Convenience of Gathering Information for the Purchase Decision Object
- Coordination of the Team
- Cosmopolitanism (Consumption Transcending Borders)
- Cosmopolitanism (Diversity Appreciation)
- Cosmopolitanism (Open-Mindedness)
- Costliness of the Company's Crisis
- Coupon Sharing (Conflict)
- Coupon Sharing (Economic Goal)
- Coupon Sharing (Social Goal)
- Course Motivation
- Creative Task Competence
- Creeped Out
- Critical Thinking about Media Content
- Cross-Buying Likelihood
- Cultural Openness
- Customer Centricity
- Customer Experience Quality (Affective)
- Deal Proneness
- Debt Secrecy
- Decision Difficulty
- Decision Effect on Joint Financial Goal
- Dehumanization of the Employee
- Depicted Movement in the Ad
- Depletion of Mental Energy
- Desirability of the Food
- Desire for Revenge
- Desire for the Product (Instantaneous)
- Desire to Relinquish Control
- Discrimination Expectation
- Distrust of the Message Argument (Political)
- Donation Control (Time)
- Donation Efficacy
- Eagerness to Act
- Ease of Using the Device
- Eating Out Proneness
- Economic Benefits of the Airline
- Eeriness of the Object
- Emotion Transience
- Emotional Contagion of the Agent
- Emotional Reappraisal
- Empathic Concern of the Agent
- Empowerment (Customer with the Company)
- Endorser and Product Fit in the Ad
- Engagement (General)
- Engagement (General)
- Engagement (Hedonic)
- Engagement in the Task (Product Evaluation)
- Engagement with the Brand
- Engagement with the Brand (Affective)
- Engagement with the Brand (Behavioral)
- Engagement with the Brand (Cognitive)
- Engagement with the Post Sender
- Engagement with the Product
- Engagement With the Video
- Entitlement from the Online Store
- Environmental Friendliness of the Package Material
- Environmental Harm by the Package Material
- Environmentalism (Purchasing Behavior)
- Envy
- Ergonomics of the Shopping Cart
- Ergonomics of the Shopping Cart (Comparative)
- Ethicality of the Brand
- Eudaimonic Appreciation of the Story
- Eudaimonic Symbolism of the Object
- Exploratory Consumption (Healthy Snack)
- Fairness of the Subscription Plan
- Fear of the Disease
- Feeling Loved
- Feelings of Resource Constraints
- Financial Status
- Finding Hidden Treasure at the Secondhand Retailer
- Flow Experience of the Interface
- Food Neophobia
- Groundedness Outcomes (Psychological)
- Grounding of the AI-Based Interface
- Guilt for For Not Donating (Anticipatory)
- Happiness as a Future-Oriented Resource
- Haptic Imagery of the Product
- Haptic Sensation of One's Hands in the Video
- Health Consciousness
- Heuristic Processing (Social Media Post)
- Histrionic Behavior
- Homogeneity of the Group
- Hope for Donation Recipients
- Humanness (Cause of the Feeling)
- Humanness (Essential Attributes)
- Humanness (Unique Attributes)
- Identification with Technology
- Identification with the Task
- Immersion in Use of the Shopping App (Expected)
- Impact of Donating to the Charity
- Importance of the AI Platform
- Impression Management of the Salesperson
- Information Search to Better Learn About the Product
- Information Search to Better Use the Product
- Information Search to Continue Enjoying the Product
- Innovativeness (Digital Technology)
- Innovativeness (Technology)
- Intelligence of the Device
- Interactive Experience of the Shopping App (Expected)
- Interest in Renting the Product From the Store
- Interest in the Performer
- Interest in Watching the Performance
- Internal Attribution of the Decision
- Involvement by the Service Provider (Affective)
- Involvement with the Reading Task
- Issue Importance
- Job Insecurity
- Justification (Self)
- Knowledge of the Product Class
- Knowledge of the Store's Merchandise
- Liberation (Psychological)
- Lighting in the Store
- Locus of Causality (Task Motivation)
- Locus of Control (Internal)
- Loyalty Intention to the Airline
- Loyalty Intention to the Company
- Loyalty Propensity (Company Dimension)
- Loyalty Propensity (Customer Dimension)
- Loyalty to the Business
- Loyalty to the Company (Behavioral)
- Loyalty to the Company (Cognitive)
- Loyalty to the Store
- Luxuriousness of the Brand
- Masculinity
- Meaningfulness of the Experience
- Media Exposure to the Health Crisis
- Membership Status Demotion
- Mental Involvement with the Display
- Mental Simulation of Eating the Food
- Mind Perception (Agency)
- Mind Perception (Experience)
- Minimalism (Mindfully Curated Consumption)
- Minimalism (Number of Possessions)
- Minimalism (Sparse Aesthetics)
- Mood
- Moral Appropriateness of Continuing the Emotion
- Moral Self-Perception (State)
- Naturalness of the Object
- Need for Justification
- Need for Status
- Need to Connect to the Past
- Novelty of the Store
- Novelty Seeking
- Objectivity of the Decision Maker
- Openness (Product Consumption)
- Openness to Experience
- Ownership as Part of Self-Concept
- Parasocial Relationship with the Celebrity
- Performance Quality Expectations
- Persistence of the Team
- Personal Information Importance
- Personal Information Leakage
- Perspective Breadth of the Team
- Perspective-Taking of the Agent
- Perspective-Taking of the Team
- Persuasion Knowledge
- Persuasive Intent of the Political Social Media Posts
- Pickiness When Choosing Products
- Political Identity in the United States
- Political Ideology
- Power Felt (State)
- Power Felt (State)
- Power of the Brand
- Premiumness of the Store Front
- Preoccupation of Others
- Price Consciousness
- Price Perception (Store Comparison)
- Privacy Concerns (Personal Information Collection Platform)
- Privacy in the Store
- Privacy Intention (Online)
- Problem Solving by the Service
- Product Artificiality
- Product Attribute Strength (Charging Speed)
- Product Attribute Strength (Quietness)
- Product Category Importance
- Product Deception
- Product Feature Centrality
- Product Feature Tangibility
- Product Insight Experience (Aha!)
- Product Properties (Affect)
- Product Properties (Instrumental)
- Product Properties (Sensory)
- Product Upgrade Likelihood
- Proenvironmental Behavior
- Psychological Contract Obligation Fulfillment
- Purchase Intention
- Purchase Likelihood
- Quality of the Brand
- Quality of the Brand
- Quality of the Fruit
- Quietness of the Place
- Reactance to the Salesperson's Recommendations
- Reactance (Trait)
- Realism of the Object
- Realism of the Object (Visual)
- Realism of the Person
- Recalling Happy Memories to Improve Mood
- Recommendation Intention
- Regret (Product Choice)
- Relationship with the Brand (Expected)
- Relationship with the Service Provider (Communal)
- Relationship with the Service Provider (Exchange)
- Retailer's Ability to Customize for the Consumer's Needs Across Channels
- Retailer's Consistency Across Channels
- Retailer's Customer Service Across Channels
- Retailer's Delivery Quality
- Retailer's Information Safety Across Channels
- Retailer's Loyalty Program Across Channels
- Retailer's Product Returns Policy Across Channels
- Retailer's Products and Pricing Across Channels
- Risk Aversion (General)
- Riskiness of the Product Category
- Ruggedness of the Object
- Salesperson's Adaptive Selling Behaviors
- Satisfaction with Life
- Satisfaction with the Price
- Satisfaction with the Salesperson
- Satisfaction with the Search Results
- Satisfaction With the Visit to the Place
- Savings Goal with the Purchase Decision
- Scarcity of Food
- Scarcity of Safety
- Scarcity of Shelter
- Search Query Forethought
- Self-Alienation
- Self-Concept Clarity
- Self-Concept (Relational)
- Self-Regulatory Focus (Environmental Sustainability)
- Self-Regulatory Orientation (Assessment)
- Self-Regulatory Orientation (Locomotion)
- Self-Signaling Decision Motivation
- Self-Transcendence
- Sensation-Seeking
- Sense of Audience When Communicating
- Sentimental Value
- Service Quality of the Employee
- Settler Orientation
- Severity of Getting the Disease
- Shopping Orientation (Deliberative Processing)
- Side Effects Severity
- Sincerity of the Company's Apology
- Skepticism of the Company's Low Prices
- Smoking-Related Beliefs (Negative)
- Smoking-Related Beliefs (Positive)
- Social Attention Avoidance
- Social Connectedness of the Brand
- Social Connectedness of the Experience
- Social Connection with Others in the Course
- Social Distance from Others in the Task
- Social Distance from the Patients
- Social Distancing Behavior
- Social Experience with the Agent
- Social Identification
- Social Image Concern
- Social Imposition (Invitation Message)
- Social Interaction Avoidance
- Social Judgment
- Sophistication of the Object
- Specialness of the Purchase
- Speech Clarity
- Spontaneity of the Experience
- Stability (Personal)
- Store Preference (State)
- Strength of Feelings
- Survey Response Effort
- Survey Response Satisficing
- Susceptibility of Getting the Disease
- Sustainable Behavior Intentions
- Sympathy for the Charity's Recipients
- Systematic Processing (Social Media Post)
- Targetedness of the Posts
- Technology Savviness
- Temporal Focus (Present)
- Temporal Perspective
- Theme of the Story (Hedonic)
- Theme of the Story (Serious)
- Thought Focus (Self vs. Others)
- Threat Level
- Threat to Human Identity
- Tie Strength
- Time Pressure (Shopping)
- Transportation (Narrative)
- Traveler Orientation
- Trust in Decision-Making
- Trust in Scientists
- Typicality of Touching the Product in an Advertisement
- Uncertainty of Financial Sufficiency
- Uncertainty of the Article
- Uniqueness (Self)
- Uniqueness (Self)
- User-Friendliness of the Information
- Vaccination Interest
- Value of the Object
- Value of the Offer (Affective)
- Value of the Product
- Value of the Store's Products
- Value of the Waiting Time
- Variety-Seeking Tendency (Products)
- Wastefulness of the Company's Overstock Reduction
- Well-Being
- Well-Being
- Willingness to Forgive
- Willingness to Purchase the Product at the Market
- Willingness to Shop at the Store
- Word-of-Mouth Intention for the Brand (Electronically)
- Word-of-Mouth Likelihood (Negative)
* If you are interested in this volume, download a sample to see more of the book's contents.