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office of scale research

Department of marketing


Main Content Area


Below is a list of articles and books one could consult when trying to better understand psychometrics and related issues. While the emphasis in the list is on literature from the academic discipline of marketing, many of the references are from other fields, particularly psychology.

* These are the most important readings on the list in terms of understanding the process of developing a multi-item scale. The others are alternative readings or provide more detailed information on related issues..