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The Marketing Scales Handbooks

Volume 5 Table of Contents*

The names for the scales reviewed in Volume 5 are listed below. Please note there are several instances of reviews with the same title (e.g., #18-#22). As in the previous volumes, these represent distinctly different measures of the same construct. In contrast, usage of the same or very similar measures in different studies have been included in the same review. Unlike previous volumes, this book has just one section. (Previous volumes divided scales into three sections.)

  1. Abstractness
  2. Acceptability of Alternative Service Providers
  3. Account Planner Evaluation (Awards)
  4. Account Planner Evaluation (Market Metrics)
  5. Account Planner Evaluation (Personal Feedback)
  6. Accountability (Outcome)
  7. Accountability (Procedural)
  8. Accountability Degree
  9. Achievement Importance
  10. Action Tendency
  11. Ad-evoked Product Usage Thoughts
  12. Aesthetic Appeal of Interior Design
  13. Aesthetic Evaluation
  14. Affective Response (General)
  15. Affective Response (Negative)
  16. Affective Response (Negative)
  17. Affective Response (Negative)
  18. Affective Response (Positive)
  19. Affective Response (Positive)
  20. Affective Response (Positive)
  21. Affective Response (Positive)
  22. Affective Response (Positive)
  23. Affective Response to the Ad (Approval)
  24. Affective Response to the Ad (Disapproval)
  25. Affective Response to the Ad (Empathy)
  26. Affective Response to the Ad (Positive)
  27. Affective Response to the Ad (Positive)
  28. Affective Response to the Ad (Positive)
  29. Affective Response to the Ad (Sympathy)
  30. Ambivalence of Product Evaluation
  31. Anger
  32. Anxiety
  33. Anxiety (Technological)
  34. Arousal
  35. Attention to Ad (Message Relevance)
  36. Attention to the Ad (General)
  37. Attention to the Commercials
  38. Attitude Strength
  39. Attitude Toward Advertising (Role Portrayals)
  40. Attitude Toward Advertising (Skepticism)
  41. Attitude Toward Health Risk
  42. Attitude Toward Political Advertising (Negative)
  43. Attitude Toward Private Label Brands
  44. Attitude Toward Product Placement
  45. Attitude Toward Selling the Object
  46. Attitude Toward Store Background Music
  47. Attitude Toward Teenage Smokers
  48. Attitude Toward the Act (General)
  49. Attitude Toward the Act (Boycotting)
  50. Attitude Toward the Act (Purchase)
  51. Attitude Toward the Ad (General)
  52. Attitude Toward the Ad (Affective)
  53. Attitude Toward the Ad (Affective)
  54. Attitude Toward the Ad (Believability)
  55. Attitude Toward the Ad (Cognitive)
  56. Attitude Toward the Ad (Confusion)
  57. Attitude Toward the Ad (Entertaining)
  58. Attitude Toward the Ad (Evaluative Judgments)
  59. Attitude Toward the Ad (General)
  60. Attitude Toward the Ad (Humor)
  61. Attitude Toward the Ad (Humor)
  62. Attitude Toward the Ad (Informativeness)
  63. Attitude Toward the Ad (Informativeness)
  64. Attitude Toward the Ad (Intrusiveness)
  65. Attitude Toward the Ad (Nostalgia)
  66. Attitude Toward the Ad (Unipolar)
  67. Attitude Toward the Advertiser
  68. Attitude Toward the Advertiser
  69. Attitude Toward the Article
  70. Attitude Toward the Brand
  71. Attitude Toward the Brand & Product Category
  72. Attitude Toward the Brand (Search Costs)
  73. Attitude Toward the Brand (Trustworthiness)
  74. Attitude Toward the Brand Name
  75. Attitude Toward the Charity
  76. Attitude Toward the Company (Employee Relations)
  77. Attitude Toward the Company (General)
  78. Attitude Toward the Company (General)
  79. Attitude Toward the Company (General)
  80. Attitude Toward the Company (Social Responsibility)
  81. Attitude Toward the Company's Altruism (Negative)
  82. Attitude Toward the Company's Altruism (Positive)
  83. Attitude Toward the Company's Altruism (Positive)
  84. Attitude Toward the Coupon Promotion
  85. Attitude Toward the Loyalty Program
  86. Attitude Toward the Manufacturer (Trust)
  87. Attitude Toward the Object (Affective)
  88. Attitude Toward the Object (Disgusting)
  89. Attitude Toward the Object (Fun)
  90. Attitude Toward the Object (General)
  91. Attitude Toward the Object (General)
  92. Attitude Toward the Political Ad
  93. Attitude Toward the Product
  94. Attitude Toward the Product (Achievement Goal)
  95. Attitude Toward the Product (Affective)
  96. Attitude Toward the Product (High Tech)
  97. Attitude Toward the Product (Knowledge Function)
  98. Attitude Toward the Product (Necessity-Luxury Status)
  99. Attitude Toward the Product (Nutritiousness)
  100. Attitude Toward the Product (Protection Goal)
  101. Attitude Toward the Product (Public-Private Consumption)
  102. Attitude Toward the Product (Social-Adjustive Function)
  103. Attitude Toward the Product (Utilitarian Function)
  104. Attitude Toward the Product (Value-Expressive Function)
  105. Attitude Toward the Product in the Ad
  106. Attitude Toward the Product Price
  107. Attitude Toward the Product Price
  108. Attitude Toward the Product-Brand (General Evaluative)
  109. Attitude Toward the Product-Brand (General Evaluative)
  110. Attitude Toward the Product-Brand (Healthiness)
  111. Attitude Toward the Product-Brand (Hedonic)
  112. Attitude Toward the Product-Brand (Hedonic)
  113. Attitude Toward the Product-Brand (Utilitarian)
  114. Attitude Toward the Spokesperson (General)
  115. Attitude Toward the Spokesperson (Likeability)
  116. Attitude Toward the TV Program
  117. Attitude Toward the Website (Absence of Errors)
  118. Attitude Toward the Website (Affective)
  119. Attitude Toward the Website (Attractiveness)
  120. Attitude Toward the Website (Clarity of Privacy Policy)
  121. Attitude Toward the Website (Cognitive)
  122. Attitude Toward the Website (Community Features)
  123. Attitude Toward the Website (Community)
  124. Attitude Toward the Website (Content Interactivity)
  125. Attitude Toward the Website (Credibility)
  126. Attitude Toward the Website (Cultivation)
  127. Attitude Toward the Website (Customer Care)
  128. Attitude Toward the Website (Customization)
  129. Attitude Toward the Website (Design Clarity)
  130. Attitude Toward the Website (Design)
  131. Attitude Toward the Website (Economic Value)
  132. Attitude Toward the Website (Entertaining)
  133. Attitude Toward the Website (Entertaining)
  134. Attitude Toward the Website (Escapism)
  135. Attitude Toward the Website (Fulfillment Reliability)
  136. Attitude Toward the Website (General)
  137. Attitude Toward the Website (General)
  138. Attitude Toward the Website (Order Fulfillment)
  139. Attitude Toward the Website (Pleasantness)
  140. Attitude Toward the Website (Product Assortment)
  141. Attitude Toward the Website (Quality Image)
  142. Attitude Toward the Website (Safety)
  143. Attitude Toward the Website (Security)
  144. Attitude Toward the Website (Service)
  145. Attitude Toward the Website (Shopping Assistance)
  146. Attitude Toward the Website (Shopping Efficiency)
  147. Attitude Toward the Website (Trust)
  148. Attitude Toward the Website (Visual Appeal)
  149. Attitude Toward the Website (Visual Appeal)
  150. Attitude Toward Voting
  151. Attitude Towards the Spokesperson
  152. Attractiveness of Competitors
  153. Authenticity Evidence
  154. Behavioral Control
  155. Behavioral Intention (Brand)
  156. Behavioral Intention (General)
  157. Behavioral Intention Toward the Product in the Ad
  158. Behavioral Intention Toward the Product in the Ad
  159. Believability of the Information
  160. Benevolence Importance
  161. Benevolence of the Business
  162. Benevolence of the Employees
  163. Biotech Companies' Compliance with Regulation
  164. Biotech Companies' Efficacy
  165. Biotech Regulation
  166. Boycotting Counterarguments
  167. Boycotting Effectiveness
  168. Brand Community Engagement
  169. Brand Community Identification
  170. Brand Community Interest
  171. Brand Community Loyalty
  172. Brand Equity
  173. Brand Expansion Plausibility
  174. Brand Extension Fit (General)
  175. Brand Extension Fit (General)
  176. Brand Extension Fit (Usage-Based)
  177. Brand Personality (Excitement)
  178. Brand Personality (Integrity)
  179. Brand Personality (Nurturance)
  180. Brand Personality (Ruggedness)
  181. Brand Personality (Sincerity)
  182. Brand Personality (Sophistication)
  183. Brand Prominence
  184. Brand Similarity
  185. Brand Switcher
  186. Calmness
  187. Change Seeking
  188. Charity Donation Requests (Corporate)
  189. Charity Support Importance
  190. Choice Difficulty
  191. Closure Concern
  192. Commitment to the Brand
  193. Commitment to the Brand
  194. Commitment to the Company (Affective)
  195. Commitment to the Company (Affective)
  196. Commitment to the Company (Affective)
  197. Commitment to the Company (Calculative)
  198. Commitment to the Company (Calculative)
  199. Commitment to the Company (Continuance)
  200. Commitment to the Company (General)
  201. Commitment to the Company (General)
  202. Commitment to the Company (General)
  203. Commitment to the Company (Normative)
  204. Commitment to the Dealership
  205. Commitment to the Service Provider
  206. Commitment to the Store (Affective)
  207. Communication Openness (Patient-Physician)
  208. Community Value
  209. Comparison Shopping Necessity
  210. Comparison Valence of the Ad
  211. Compatibility of the Product
  212. Competence of the Airline
  213. Competence of the Employee (Social)
  214. Competence of the Employee (Task)
  215. Competence of the Employees
  216. Competence of the Store
  217. Complaint Behavior
  218. Complaint Intentions (Third Party)
  219. Complaint Success Likelihood
  220. Complementarity of Products
  221. Complexity of the Service
  222. Compliance with Physician's Instructions
  223. Compliance with Weight Loss Program
  224. Compulsive Buying
  225. Computer Importance in the Home
  226. Computer's Effect on Home Activities
  227. Confidence (General)
  228. Confidence (Voter)
  229. Conflict (Decision)
  230. Conformity Importance
  231. Congruence (General)
  232. Congruence (Self with Brand )
  233. Congruence of the Ad
  234. Congruence of the Ad (External)
  235. Connectedness with Television Program
  236. Consistency Motivation (Internal)
  237. Consumption Affect
  238. Consumption Affect (Anticipated)
  239. Consumption Assortment Aesthetic Evaluation
  240. Consumption Occasion (Hedonic-Utilitarian)
  241. Control of Shopping Process
  242. Coping Strategy (Action)
  243. Coping Strategy (Avoidance)
  244. Coping Strategy (Denial)
  245. Coping Strategy (Emotional Support)
  246. Coping Strategy (Emotional Venting)
  247. Coping Strategy (Instrumental Support)
  248. Coping Strategy (Positive Thinking)
  249. Coping Strategy (Rational Thinking)
  250. Corporate Community Relations
  251. Corporate Social Responsibility (Treatment of Workers)
  252. Credibility (Attractiveness)
  253. Credibility (Expertise)
  254. Credibility (Expertise)
  255. Credibility (General)
  256. Credibility (Trustworthiness)
  257. Credibility (Trustworthiness)
  258. Credibility of the Company
  259. Crowding
  260. Cultural Orientation (Horizontal Collectivism)
  261. Cultural Orientation (Horizontal Individualism)
  262. Curiosity about the Product
  263. Cynicism (Political)
  264. Cynicism (Political)
  265. Depression
  266. Depression
  267. Desirable Responding
  268. Discomfort (Psychological)
  269. Discomfort (Psychological)
  270. Disconfirmation
  271. Dissatisfaction
  272. Donation Likelihood
  273. Ease of Generating Reasons
  274. Ease of Use
  275. Ease of Use
  276. Ease of Use
  277. Ease of Use
  278. Easiness
  279. Efficacy (Political)
  280. Efficacy (Website Quality Judgment)
  281. Employee Effort
  282. Envy
  283. Ethicality
  284. Ethnocentrism
  285. Expertise (General)
  286. Expertise (Personal)
  287. Expertise (Product Prices)
  288. Expertise (Source)
  289. Exploratory Consumer Tendencies
  290. Expressiveness of Product Usage
  291. Extra-Role Behaviors (Service Rep)
  292. Factory Closing Egregiousness
  293. Fairness of the Offer
  294. Fallibility
  295. Familiarity of the Object
  296. Familiarity of the Object
  297. Familiarity with the Product Category & Brand
  298. Family Communication (Concept-Oriented, Child's View)
  299. Family Communication (Socio-Oriented, Child's View)
  300. Family Importance
  301. Family Resources
  302. Family Stressors
  303. Fear of Disapproval
  304. Fearfulness
  305. Financial Needs
  306. Fit (Company with Industry)
  307. Flow (Shopping)
  308. Food Fat Knowledge (Subjective)
  309. Fun
  310. Generality of Product Image
  311. Generosity
  312. Goal Attainment
  313. Goal Similarity (Fit)
  314. Goal Similarity (Ideal Attributes)
  315. Headline Meaning Openness
  316. Help Provision Likelihood (Customer to Business)
  317. Honesty
  318. Iconicity with Fiction
  319. Iconicity with History
  320. Iconicity with Old Things
  321. Identification with Brand
  322. Identification with Brand
  323. Identification with Role
  324. Identity Appraisal (Reflected)
  325. Identity Appraisal (Self)
  326. Image of the Political Candidate
  327. Imagery Vividness (Multiple Senses)
  328. Imagery Vividness (Visual)
  329. Importance (Product Attribute)
  330. Impulse Buying
  331. Independence
  332. Independence-Interdependence
  333. Indexicality (Actual Contact)
  334. Indexicality (Hypothetical Contact)
  335. Indexicality (Telepresence)
  336. Indexicality With Era
  337. Innovativeness (Product Trial)
  338. Innovativeness (Use)
  339. Intangibility (Mental)
  340. Intention to Get a Mammogram
  341. Intention to Recommend
  342. Interdependence
  343. Interest (General)
  344. Interest in Advertisements
  345. Interest in the Ad Vehicle
  346. Internet Search Skill
  347. Internet Shopping (Convenience)
  348. Internet Shopping (Site Design)
  349. Internet Usage (Convenience Motivation)
  350. Internet Usage (Entertainment Motivation)
  351. Internet Usage (Information Motivation)
  352. Internet Usage (Social Motivation)
  353. Internet Usage (Time)
  354. Internet Usage Control
  355. Internet Usage Skill
  356. Intimacy with Company
  357. Investment Strategy (Prevention Benefits)
  358. Investment Strategy (Promotion Benefits)
  359. Involvement (Enduring)
  360. Involvement (Situational)
  361. Involvement in the Experimental Task
  362. Involvement in the Message (Motivation)
  363. Involvement in the Message (Processing Effort)
  364. Involvement in the Task (Distraction)
  365. Involvement in the Task (Processing Effort)
  366. Involvement with Coupons
  367. Involvement with Politics
  368. Involvement with Reading Task
  369. Involvement with Sales Promotion Deals
  370. Involvement with Store Type
  371. Involvement with the Brand (Interest)
  372. Involvement with the Brand (Pleasure)
  373. Involvement with the Brand (Risk Importance)
  374. Involvement with the Brand (Risk Probability)
  375. Involvement with the Brand (Signal)
  376. Involvement with the Product
  377. Involvement with the Product
  378. Involvement with the Product Category
  379. Involvement with the Product's Description
  380. Involvement with the Voting Decision
  381. Joy
  382. Justice (Distributive)
  383. Justice (Distributive)
  384. Justice (Distributive)
  385. Justice (Interactional)
  386. Justice (Interactional)
  387. Justice (Interactional)
  388. Justice (Procedural)
  389. Justice (Procedural)
  390. Justifiability of the Decision
  391. Knowledge (Subjective)
  392. Knowledge of the Brand
  393. Knowledge of the Product Class
  394. Knowledge of the Product Class
  395. Knowledge of the Product Class
  396. Knowledge of the Product Class
  397. Knowledge of the Product Class
  398. Knowledge of the Product Class
  399. Knowledge of the Product Class
  400. Locus of Control (General)
  401. Locus of Control (Health)
  402. Loyalty (Action)
  403. Loyalty (Active)
  404. Loyalty (Active)
  405. Loyalty (Affective)
  406. Loyalty (Brand)
  407. Loyalty (Cognitive)
  408. Loyalty (Conative)
  409. Loyalty (Passive)
  410. Loyalty Proneness (Product)
  411. Loyalty to Company (Post-Complaint)
  412. Loyalty to the Airline
  413. Loyalty to the e-Retailer
  414. Loyalty to the Financial Adviser
  415. Loyalty to the Store
  416. Loyalty to the Store
  417. Machiavellianism (Mach IV)
  418. Mammogram Costs
  419. Market Mavenism
  420. Materialism (Centrality)
  421. Materialism (General)
  422. Materialism (Happiness)
  423. Materialism (Success)
  424. Meaningfulness (General)
  425. Mood
  426. Need for Cognition
  427. Need for Cognitive Closure
  428. Need For Evaluation
  429. Need for Humor
  430. Need for Interaction (Service Encounters)
  431. Need for Touch (Autotelic)
  432. Need for Touch (Instrumental)
  433. Need for Touch (Instrumental)
  434. Need for Unique Products
  435. Need for Uniqueness (General)
  436. Neuroticism
  437. New Product Attributes (Value Added)
  438. Normative Compliance (Usage of Product)
  439. Novelty (General)
  440. Nutrition Information Interest
  441. Nutrition Interest
  442. Nutrition Knowledge (Subjective)
  443. Optimism
  444. Ordering Option Beliefs (Ease of Use)
  445. Organizational Prestige
  446. Originality
  447. Outcome Status
  448. Participative Decision-Making (Patient-Physician Interaction)
  449. Patronage Frequency
  450. Performance Quality
  451. Persuasiveness of the Ad
  452. Persuasiveness of the Ad
  453. Persuasiveness of the Information
  454. Planning (Product Usage)
  455. Pleasantness
  456. Pleasure
  457. Popularity of the Object
  458. Possessiveness
  459. Power (Expert)
  460. Power Importance
  461. Powerlessness
  462. Price as a Quality Indicator
  463. Price Comparison Likelihood
  464. Price Fairness
  465. Price Perception (Internal Reference)
  466. Price Perception (Store Comparison)
  467. Price Perception (Store Comparison)
  468. Price-Consciousness
  469. Price-Consciousness
  470. Price-Consciousness
  471. Price-Quality Relationship
  472. Price-Quality Relationship
  473. Pride
  474. Problem-Solving Orientation of the Airline
  475. Problem-Solving Orientation of the Employees
  476. Problem-Solving Orientation of the Store
  477. Processing Goals (Advertisement)
  478. Product Innovativeness
  479. Product Replacement Motivation
  480. Product-Story Connection
  481. Proximity
  482. Purchase Experience
  483. Purchase Intention
  484. Purchase Intention
  485. Purchase Intention
  486. Purchase Intention
  487. Purchase Intention
  488. Purchase Intention
  489. Purchase Intention Toward the Product in the Ad
  490. Purchase Intention Toward the Product in the Ad
  491. Purchase Secrecy
  492. Purchase-Related Communication (Parent's View)
  493. Quality of the Brand
  494. Quality of the Clothing
  495. Quality of the Food
  496. Quality of the Grocer's Products
  497. Quality of the Product
  498. Quality of the Product
  499. Quality of the Product
  500. Quality of the Restaurant
  501. Reason Generation Difficulty
  502. Reciprocity (Organization-Individual)
  503. Recycling (Social Norms)
  504. Refund Claim Likelihood
  505. Regret (Decision)
  506. Relational Bonds (Financial)
  507. Relational Bonds (Social)
  508. Relational Bonds (Structural)
  509. Relative Advantage of the Product
  510. Relevance of the Information
  511. Relevance of the Product Attribute
  512. Religion Importance
  513. Repatronage Intention
  514. Repatronage Intention
  515. Resource Demands
  516. Response Difficulty
  517. Results of the Store's High Prices
  518. Risk (Financial)
  519. Risk (Food Product Quality)
  520. Risk (General)
  521. Risk (Performance)
  522. Risk (Performance)
  523. Risk (Personal)
  524. Risk of Self-Service Technology
  525. Sadness
  526. Satisfaction (General)
  527. Satisfaction (General)
  528. Satisfaction (General)
  529. Satisfaction (General)
  530. Satisfaction (Voter)
  531. Satisfaction with Car Brand
  532. Satisfaction with Car Dealership
  533. Satisfaction with Choice of Service Provider
  534. Satisfaction with Company (Post Complaint)
  535. Satisfaction with Complaint Process
  536. Satisfaction with Educational Institution
  537. Satisfaction with Encounter
  538. Satisfaction with Grocer's Customer Service
  539. Satisfaction with Health Plan
  540. Satisfaction with Hypothetical Experience
  541. Satisfaction with Internet Search Process
  542. Satisfaction with Life
  543. Satisfaction with Most Recent Experience
  544. Satisfaction with Performance
  545. Satisfaction with Problem Resolution
  546. Satisfaction with Purchase Experience
  547. Satisfaction with Retailers
  548. Satisfaction with Service
  549. Satisfaction with Service
  550. Satisfaction with Service
  551. Satisfaction with Service Provider
  552. Satisfaction with Service Provider
  553. Satisfaction with Shopping Experience
  554. Satisfaction with Store
  555. Satisfaction with Weight Loss Program
  556. Security Importance
  557. Security of Internet Financial Transactions
  558. Self-Confidence (Bargaining Tactics)
  559. Self-Confidence (Expressing Opinions in Stores)
  560. Self-Confidence (Judgment Correctness)
  561. Self-Consciousness (Private)
  562. Self-Consciousness (Public)
  563. Self-Direction Importance
  564. Self-Efficacy
  565. Self-Efficacy (Resisting Pressure to Smoke)
  566. Self-Monitoring
  567. Self-Referencing
  568. Self-Regulatory Focus (Prevention)
  569. Self-Regulatory Focus (Promotion)
  570. Self-View in Choice Task
  571. Service Failure Attributions (Internal)
  572. Service Failure Cause Permanency
  573. Service Failure Severity
  574. Service Failure Typicality
  575. Service Personalization Effort
  576. Service Quality (Empathy)
  577. Service Quality (Global)
  578. Service Quality (Heterogeneity)
  579. Service Quality (Outcome-Related for Financial Adviser)
  580. Service Quality (Process-Related for Financial Adviser)
  581. Service Quality of the Employee
  582. Service Quality of the Employees
  583. Service Quality of the Store's Employees
  584. Service Quality of the Website
  585. Service Quality of the Website
  586. Service Recovery Expectations
  587. Service Usage Breadth
  588. Shame
  589. Shame
  590. Shame
  591. Shopping Convenience (Check-Out)
  592. Shopping Convenience (Finding Products)
  593. Shopping Convenience (Post-Purchase Activities)
  594. Shopping Convenience (Store Access)
  595. Shopping Convenience (Store Selection)
  596. Shopping Costs
  597. Shopping Enjoyment
  598. Shopping Enjoyment
  599. Shopping Enjoyment
  600. Shopping Intention
  601. Shopping Orientation (Adventure)
  602. Shopping Orientation (Apathetic)
  603. Shopping Orientation (Economic)
  604. Shopping Orientation (Gratification)
  605. Shopping Orientation (Personalizing)
  606. Shopping Orientation (Personalizing)
  607. Shopping Orientation (Role)
  608. Shopping Orientation (Staying Informed)
  609. Shopping Orientation (Value)
  610. Shopping Smart
  611. Shopping with Friends
  612. Smoking Intention
  613. Smoking Intention
  614. Smoking-Related Beliefs (Negative)
  615. Social Acceptance Importance
  616. Social Acceptance of Smoking
  617. Social Attraction
  618. Social Comparison Tendency
  619. Social Desirability Bias
  620. Social Desirability of Eating Particular Food
  621. Social Identification
  622. Social Identification
  623. Social Identification
  624. Special Treatment from the Service Provider
  625. Speed
  626. Sponsor's Self-Interest
  627. Spousal Influence Strategy (Coercive)
  628. Spousal Influence Strategy (Non-Coercive)
  629. Stimulation Importance
  630. Stimulation Potential
  631. Stimulation Preference
  632. Store Atmosphere
  633. Store Atmosphere
  634. Store Design
  635. Store Personnel (Quantity & Quality)
  636. Store's Provision of Information
  637. Stress
  638. Susceptibility to Peer Influence
  639. Switching Costs (Benefits Lost)
  640. Switching Costs (Brand Relationship Loss)
  641. Switching Costs (Economic)
  642. Switching Costs Evaluation)
  643. Switching Costs (General)
  644. Switching Costs (General)
  645. Switching Costs (Learning)
  646. Switching Costs (Personal Relationships Lost)
  647. Switching Costs (Setup)
  648. Switching Costs (Setup)
  649. Switching Experience
  650. Switching Experience
  651. Switching Intention
  652. Tangibility (Physical)
  653. Taste-Fat Relationship
  654. Thought Focus (Others)
  655. Thought Focus Self)
  656. Time Pressure
  657. Tolerance for Ambiguity
  658. Tradition Importance
  659. Trust (General)
  660. Trust in the Company
  661. Trust in the Company
  662. Trust in the Company
  663. Trust in the Employees
  664. Trust in the Service Provider
  665. Trust in the Service Provider
  666. TV Viewing (Attention)
  667. TV Viewing (Time Spent)
  668. Uniqueness of Product's Attributes
  669. Unity in the Object
  670. Universalism Importance
  671. Usage Clarity
  672. Usefulness (General)
  673. Usefulness of the Object
  674. Value Consciousness
  675. Value of External Information
  676. Value of Supermarket Offers
  677. Value of the Added Service
  678. Value of the Loyalty Program
  679. Value of the Offer
  680. Value of the Offer
  681. Value of the Offer
  682. Value of the Offer
  683. Value of the Offer
  684. Value of the Product
  685. Value of the Product
  686. Value of the Store's Products
  687. Value of the Store's Products
  688. Value of the Store's Products
  689. Value of the Transaction
  690. Variability
  691. Variety Within Assortment
  692. Verbal-Visual Processing Style
  693. Visibility of Product (Social)
  694. Visual Aesthetics Centrality
  695. Visual Appeal
  696. Vividness (General)
  697. Vividness of Product Presentation at Website
  698. Website Comparison Shopping
  699. Website Ease-of-Use
  700. Website Ease-of-Use
  701. Website Ease-of-Use
  702. Website Interactivity (Content Usefulness)
  703. Website Interactivity (Engaging)
  704. Website Interactivity (General)
  705. Website Interactivity (Human-Human)
  706. Website Interactivity (Real-Time Communication)
  707. Website Interactivity (Speed)
  708. Website Preference (Exciting)
  709. Website Usage Intention
  710. Website Usefulness
  711. Website Usefulness
  712. Website Visit Intention
  713. Well-Being
  714. Word-of-Mouth (Positive)
  715. Word-of-Mouth (Positive)
  716. Work Importance

* Only this volume and the ones that followed are available in some form now. (The older ones are out of print.) For more information about these volumes, free samples, and explanatory videos, see the Marketing Scales website.