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Department of marketing


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The Marketing Scales Handbooks

Twelve volumes of the Marketing Scales Handbook series have been published since 1992 and cover over 40 years of scales reported in the top scholarly journals associated with the field of marketing. In total, well over 4,900 scales have been reviewed. The books are referred to as "volumes" rather than "editions" because each successive publication was not merely a revision of material from the previous books but, instead, contained scales that were new to the series, particularly for Volume 7 and those that have followed.

By clicking on a volume (below), you can see a list of the scales contained in the book.

Volumes 7 - 12 of the series are the only ones that are in print and easily available. The first four volumes of the series are out of print, were never in digital form, but might be found now in used book stores and university libraries. Volumes 5 and 6 were released as e-books rather than print and are only available now at some university libraries. If a library does not have a volume of interest to you, ask a librarian to get it from EBSCO or ProQuest.